Weekly USMEF Audio Report: USMEF Hosts Media Team from Japan

Dec. 8, 2009 - Four representatives from Japanese consumer and trade publications got a firsthand look at U.S. beef and pork production last week on a tour hosted by the U.S. Meat Export Federation. The week began with a tour of a wide variety of retail outlets in the Denver area, including large supermarkets as well as specialty meat shops. The group also visited a number of ranches and feedlots, as well as Colorado State University in Fort Collins, Colo., and the JBS beef processing plant in Greeley, Colo. While in Greeley, the group also received an overview of Colorado’s pork industry from the Colorado Pork Producers Council.

The tour concluded on Dec. 4 with a discussion of livestock source verification and traceability with Leann Saunders, president of IMI Global, Inc. Saunders, who is also a member of the USMEF Executive Committee, shares her thoughts on the importance of educating foreign journalists about advances being made in these areas by the U.S. livestock and meat industries.

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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.

USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.