Weekly USMEF Audio Report: Aggressive Marketing Fuels Quick Rebound for U.S. Pork in Mexico...

Nov. 3, 2009 - After a brief decline during the initial outbreak of H1N1 influenza, U.S. pork exports to Mexico have rebounded quickly and impressively. Since May, pork exports to Mexico have increased steadily and year-to-date (through August) they are exceeding last year’s pace by 38 percent in volume and 17 percent in value.

Chad Russell, USMEF regional director for Mexico, the Dominican Republic and Central America, comments on the consumer education and marketing efforts undertaken by USMEF to help restore consumer confidence in the safety of pork.

Gerardo Rodriquez, USMEF director of trade development for the region, adds his insights on targeted marketing techniques that are helping USMEF build a loyal retail customer base for U.S. pork in Mexico.

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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S.  red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.

USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.