USMEF Audio: USMEF Vice Chair Sees Signs of Improvement for U.S. Beef in Korea...

Published: Sep 17, 2009

Sept 17, 2009 - USMEF Vice Chairman Keith Miller has just returned from Asia, where he examined market conditions for U.S. beef and pork in China, South Korea and Japan. Miller, a farmer-stockman from Great bend, Kan., said consumer attitudes toward U.S. beef seem to be improving in Korea. This is in contrast to the business climate he saw earlier this year, when U.S. beef was still saddled with negative publicity from protests that marked the reopening of the market, leading consumers to show a strong preference for Australian beef.

Audio Clip #1: :34 Outcue: (… right past the Aussie product.)

Miller says this improvement in consumer demand is helping the industry work through backlogged inventories of U.S. beef, and is revitalizing interest from importers and distributors.

Audio Clip #2: :39 Outcue: (… taste that we have.)

USMEF Vice Chairman Keith Miller is interview by Ken Anderson of Brownfield Network

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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.

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