USMEF Audio: Kansas Corn Commission, USMEF Ink Agreement with Hilton Restaurants for Classic U.S. Beef Burger...

Representatives of the Kansas Corn Commission, the U.S. Meat Export Federation (USMEF) and Amsterdam-based importer Nice to Meat finalized an agreement earlier today with Hilton Hotels for the launching of a premium U.S. beef burger that will be featured at more than 120 Hilton Hotel restaurants across Europe.  

The organizations formally endorsed the agreement at a signing ceremony and press conference in Amsterdam, as explained by

 

White Audio Clip #1:                :57                    Outcue:            “…in what’s going on.” 

White says he is particularly impressed with the commitment shown by Hilton to provide its customers with a quality dining experience featuring U.S. beef.   

White Audio Clip #2:                :36                    Outcue:            “… on their part.” 

The Kansas delegation, which also includes four of the organization’s commissioners, has meetings set up throughout the week with European importers and distributors. They look forward to learning more about U.S. beef and pork exports to Europe, and additional opportunities for Kansas agriculture.    

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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs. 

USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.