Suggested Lead: While in Japan last week, officials of the U.S. Meat Export ...

Suggested Lead: While in Japan last week, officials of the U.S. Meat Export Federation (USMEF) were able to assess the Japanese reaction to the reintroduction of U.S beef. USMEF President and CEO Phil Seng says from an industry perspective, the trip was very positive.

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According to Seng, it will be good for the U.S. beef industry to take advantage of a stronger economy in Japan.

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That doesn’t mean there aren’t still challenges for beef in the Japanese market.

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Seng says there is cause for optimism in Japan when it comes to U.S. beef, even though it won’t be smooth sledding.

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While in Japan, Seng and USMEF Chairman John Bellinger helped move forward the organization’s “We Care” campaign, which stresses for Japanese consumers and trade the dedication of the U.S. beef industry to assure they are satisfied.

The U.S. Meat Export Federation is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, lamb, corn, sorghum and soybean checkoff programs.

– USMEF –