Suggested Lead: USMEF President and CEO Philip M. Seng is in Taiwan to help ...

Suggested Lead: USMEF President and CEO Philip M. Seng is in Taiwan to help celebrate the return of U.S. beef after a 16-month absence initiated in December 2003 when a case of bovine spongiform encephalopathy or “mad cow disease” was found in the United States.

In a live teleconference from Taiwan, Seng talked about the return of U.S. beef, export conditions, market forecasts and promotion plans.

Cut #1 :11 – 

Seng outlines the terms of the Taiwan market reopening…

Cut #2 :26 – 

Seng compliments and thanks the Republic of China, the U.S. government, USDA, FAS and USMEF staff for their diligence in facilitating the market reopening…

Cut #3 :59 – 

Seng talks about the surge in demand of U.S. beef in Taiwan, identifying the most popular cuts…

Cut #4 :27 – 

Seng visited Costco, where shoppers were greeted with a huge banner outside the store welcoming back U.S. beef. Its initial two metric tons of U.S. beef shipments, placed on store shelves Monday April 25, were snapped up by shoppers in a few hours.

Cut #5 :34 – 

The Regent Hotel was the first major company in Taiwan to serve U.S. beef after the reopening. Seng explains…

Cut #6 :36 – 

USMEF is celebrating with a festive Welcome Back U.S. Beef reception Friday, May 6 in Taiwan. Seng outlines USMEF's next-steps in promoting U.S. beef in Taiwan…

Cut #7 :27 –

How much U.S. beef will be shipped to Taiwan? Seng shares the USMEF forecast…

Cut #8 :35 –

The competition in the Taiwan marketplace has increased, as Seng explains…

Cut #9 :24 – 

Seng reveals the USMEF plan to expand U.S. beef in the Taiwanese market…

Cut #10 1:21 – 

The U.S. Meat Export Federation is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn, sorghum and soybean checkoff programs.

– USMEF –