Suggested Lead: The U.S. pork industry has experienced extraordinary growth...

Suggested Lead: The U.S. pork industry has experienced extraordinary growth in exports to Mexico. In 2004, one of every three tons of U.S. pork exported went to Mexico, the No. 1 volume market.

The U.S. Meat Export Federation (USMEF) works to build demand for U.S. pork in international markets like Mexico and recently launched a new campaign as part of its overall strategy to promote U.S. pork there.

The campaign is called “El Cerdo es Bueno” or “Pork Is Good” and originated in the United States. USMEF-Mexico Director Gilberto Lozano (HILL-BEAR-TOW LOW-ZAH-NO) explains:

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The U.S. campaign was developed using funds from the pork checkoff, and it increased Hispanic purchases of pork by 66 percent. USMEF modified the campaign slightly to appeal to Mexican consumers…

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The campaign is designed to reinforce consumers’ perception that pork is safe, healthy and delicious…

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Advertisement messages focus on preparing pork for family meals and providing children with a nutritious choice…

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The U.S. Meat Export Federation is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn, sorghum and soybean checkoff programs.

– USMEF –