Suggested Lead: The affordable price of U.S. chilled pork is encouraging mor...

Suggested Lead: The affordable price of U.S. chilled pork is encouraging more and more retail stores in South Korea to sell it and the U.S. Meat Export Federation (USMEF) is facilitating the potential success of these efforts with in-store promotions and consumer education.

USMEF South Korea Director Jihae (GEE-HAY) Yang talked about the developing market for U.S. chilled pork at the USMEF Board of Directors meeting last week in Las Vegas, Nev.

Due to lower domestic pork production in South Korea, the price of U.S. chilled pork is half the price of domestic product with no quality difference, as Yang explains.

A favorable price encourages more consumers to try U.S. chilled pork, but what once they try it, they will purchase it again based on its good flavor and high quality, Yang says.

The U.S. Meat Export Federation is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, lamb, corn, sorghum and soybean checkoff programs.

– USMEF –