Suggested Lead: Surveys conducted by Japanese media with that country’s co...

Suggested Lead: Surveys conducted by Japanese media with that country’s consumers have not always been favorable to U.S. beef. But Phil Seng, president and CEO of the U.S. Meat Export Federation (USMEF), takes all of these surveys in stride.

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According to Seng, many of the surveys can be set aside when moving forward with business.

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Seng says working within the Japanese culture is a different experience.

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USMEF is focusing on issues of concern to the Japanese as this country attempts to regain market share for U.S. beef.

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Seng says the “We Care” campaign also includes consumer advertising and extensive sampling throughout Japan.

The U.S. Meat Export Federation is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, lamb, corn, sorghum and soybean checkoff programs.

– USMEF –