Suggested Lead: Officials of the U.S. Meat Export Federation (USMEF) finishe...

Suggested Lead: Officials of the U.S. Meat Export Federation (USMEF) finished a busy week in Japan last Friday, having helped inform Japanese consumers, trade and government officials of the safety of U.S. beef.

USMEF President and CEO Phil Seng and Chairman John Bellinger were on hand to participate in the reintroduction of U.S. beef into the market, and helped kick off efforts related to the USMEF “We Care” Campaign, an effort that Seng says reflects the sentiments of the U.S. meat industry.

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Seng said the U.S. Ambassador to Japan Thomas Schieffer joined in the effort early in the week, including a special reception for those who help determine public sentiment about U.S. beef.

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A media conference was also conducted in Tokyo.

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According to Seng, a series of seminars was started in Tokyo this past week to help generate interest among those who sell meat to consumers.

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Seng says the seminar caravan is carefully designed to maximize exposure for the U.S. beef industry.

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The U.S. Meat Export Federation is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, lamb, corn, sorghum and soybean checkoff programs.

– USMEF –