Suggested Lead: Last week’s Strategic Marketing and Planning Conference fo...

Suggested Lead: Last week’s Strategic Marketing and Planning Conference for the U.S. Meat Export Federation (USMEF) provided a chance to gather input for creating methods of increasing international demand for U.S. meat. Dennis Erpelding, who was installed as USMEF chair at the meeting, says bringing USMEF staff from across the globe to the table makes a difference. 

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Last week’s meeting in Cancun, Mexico, included a tour of retail, foodservice and distribution outlets that sell U.S. meat.  Erpelding says it was valuable for those attending the meeting.

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Among the topics discussed at the meeting was food safety. According to Erpelding, it’s important for the United States to take a more global view of food safety issues.

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Erpelding says USMEF depends on how involved those in U.S. agriculture become.

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According to Erpelding, exports have added billions to the U.S. meat industry. USMEF’s goal and commitment is to grow those exports on an ongoing basis.

More than 250 individuals affiliated with USMEF attended the Strategic Marketing and Planning Conference in Cancun Nov. 1-3.

The U.S. Meat Export Federation is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, lamb, corn, sorghum and soybean checkoff programs.

– USMEF –