Suggested Lead: As the U.S. beef industry returns to the Japanese market, th...

Suggested Lead: As the U.S. beef industry returns to the Japanese market, the U.S. Meat Export Federation (USMEF) is leading the way with a long-range plan based on the message, “We Care.”

USMEF President and CEO Philip M. Seng talks about the role of USMEF in the Japanese beef market.

Seng introduces the USMEF message “We Care” guiding efforts to regain confidence in U.S. beef among Japanese consumers.

Trade and consumer activities are planned in the upcoming months as USMEF works to restore a safe image of U.S. beef in Japan.

The U.S. Meat Export Federation is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, lamb, corn, sorghum and soybean checkoff programs.

– USMEF –