Suggested Lead: | The U.S. Meat Export Federation is responsible for buildi...
Suggested Lead:
The U.S. Meat Export Federation is responsible for building markets worldwide for American beef, pork, and lamb. Today, one of the most important foreign markets is very close to home. USMEF CEO Phil Seng says Mexico has shown steady growth as a customer for U.S.red meat, especially beef.…
With a population of more than 100-million, Mexico is a growing nation with an expanding economy. Phil Seng says USMEF is able to capitalize on that growth, especially as more Mexican consumers dine out in modern restaurants and shop in u.s.-style supermarkets, where they can find high quality U.S.beef and pork in the meat case …
Demand-building activities conducted by USMEF in Mexicoare funded by USDA and producer checkoff dollars. Seng says these activities include a chef’s cooking competition, efforts to offer new U.S. Beef and pork cuts in restaurants, as well as an extensive retail program aimed at building the image of U.S. red meat …
In 2002, the value of U.S. beef and variety meat exports to Mexico was $854 million and Mexico became the number one export market for U.S. beef on a volume basis, overtaking Japan. For U.S. pork, Mexico is now the second-largest export market worth more than $250 million in 2002. A closer look at USMEF programs in Mexico, in our next report …
The U.S. Meat Export Federation is the trade association responsible for developing international markets for the U.S.red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn, sorghum and soybean checkoff programs.
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