Media Registration Now Open for USMEF Spring Conference, May 22-24 in Kansas City

Media registration is open for the U.S. Meat Export Federation’s (USMEF) annual Spring Conference, May 22-24 at the Westin Crown Center in Kansas City, Mo.  

The conference registration fee is waived for working media. To register, please email Joe Schuele or John Herath for the media passcode. Then use the link below, choose Media as your registration option, and enter the passcode. 

REGISTER HERE

The meeting agenda is full of timely and informative topics. Wednesday's opening general session will feature Kip Tom, former U.S. Ambassador to the United Nations for Food and Agriculture, who will update attendees on policies being debated by international organizations and key trade partners, and the potential implications for red meat trade.  Randy Blach, CEO of CattleFax, will provide a detailed update and outlook on cattle numbers and production of beef and other proteins, both domestic and international, along with grain supplies and other key operating costs that impact prices and profitability. 

Thursday’s general session features Anne-Marie Roerink, a meat consumer insight expert and author of the Power of Meat report. She will be joined by USMEF staff to compare consumer demand trends in the U.S. and Europe with those in other international markets.  

During Friday’s closing session, USMEF’s international staff will present targeted marketing strategies used to build export demand for underutilized cuts around the globe, with a specific focus on the pork loin and beef round. 

In addition to the general sessions, the Beef, Pork, Exporter and Feedgrain/Oilseed breakouts will provide in-depth discussion on topics relevant to each sector. 

For questions, please email Joe Schuele, USMEF vice president of communications, or call 303-547-0030.