Dynamic culture, stylish trends and cutting edge architecture combine with si...

Dynamic culture, stylish trends and cutting edge architecture combine with sizzling cuisine to make Mexico City the perfect location for the Alimentaria Festival, the largest international food exhibition in Mexico.

The U.S. Meat Export Federation (USMEF), along with other U.S. and international food exporters, recently attended the annual event to promote and create demand for U.S. meat products. USMEF distributed flyers, promotional items and product information regarding U.S. beef and pork.

“Many of the visitors who stopped by the USMEF booth were potential buyers of U.S. meat,” said Laura Garcia, USMEF Mexico communication manager. “We gave them information about the attributes of U.S. meat and the places and names of companies where they could buy the products.”

Attended by more than 10,000 visitors and 400 companies exhibiting their products and services, the annual event also allowed USMEF to highlight the many health benefits of U.S. meat.

“Being part of an event that emphasizes innovations in the food industry as well as companies interested and willing to purchase U.S. meat products, made our presence at the show very rewarding and beneficial,” said Garcia. “For USMEF, Alimentaria is more than a product exhibition, it’s an opportunity to provide and share information on behalf of the U.S. beef and pork industries to Mexican restaurant owners and consumers.”

Mexico is the leading market for U.S. beef and pork exports. U.S. beef and beef variety meat exports to Mexico through the first four months of this year are up 43 percent in volume at 109,727 metric tons (mt) and 51 percent in value at $356 million compared to the same period last year. U.S. pork and pork variety meat exports to Mexico are up 20 percent in volume at 124,070 mt and 12 percent in value at $178 million.

The U.S. Meat Export Federation is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, lamb, corn, sorghum and soybean checkoff programs.

– USMEF –