Audio: Anuga - an Important Showcase for U.S. Beef, Pork
Published: Oct 12, 2011
This week USMEF participated in the Anuga food exhibition in Cologne, Germany. As John Brook, USMEF regional director for Europe, Russia and the Middle East explains, Anuga is one of the world’s largest and most important food exhibitions and an outstanding venue for exporters of U.S. red meat. USMEF’s participation in Anuga is made possible through support from the Pork Checkoff and Beef Checkoff Programs, and the USDA Market Access Program (MAP).
Brook also discusses the growth U.S. beef exports have achieved in the European Union this year, due in part to establishment of a duty-free quota. He adds that while Europe has historically been self-sufficient in pork production, this could change as pork producers in the region deal with rising production costs and more stringent animal welfare regulations.
For more on the Anuga food exhibition, please visit www.anuga.com.
TRANSCRIPT:
JOE SCHUELE: This is Joe Schuele with the U.S. Meat Export Federation report. This week U.S.M.E.F is participating in the Anuga Food Show in Cologne, Germany. Regional Director John Brook talks about the importance of this exhibition:
JOHN BROOK: The Anuga food show is one of the world’s biggest international food fairs, and it brings together operators from all over the world. For U.S. meat companies it is an amazing opportunity to meet in one place, clients from many regions of the world as a strong European base with all European operators and countries represented but obviously excellent attendance from Eastern Europe, Russia, the Middle East, Africa, and their suppliers from the United States. It’s a very important show.
JOE SCHUELE: Brook says it’s been an outstanding year in Europe for U.S. beef sales and the region is showing more promise as a pork market as it struggles with its own pork production.
JOHN BROOK: Exports of U.S. beef to the European Union went extremely well through the E.U. quota year up to the end of June. It more or less doubled the quantity of the year before. It is fantastic to see, thanks to the hard work done by U.S. producers and exporters, the quality of this beef is being more and more widely recognized across the European Union. There is great potential to continue to expand this market. European pork production, of course, is very substantial. That said, the European Union is struggling with both the very high costs of feed cereals and stricter and stricter animal welfare regulations. The impact on the Europeans capacity to be self sufficient remains to be seen.
JOE SCHUELE: For more on this and other trade issues please visit USMEF.org.
Brook also discusses the growth U.S. beef exports have achieved in the European Union this year, due in part to establishment of a duty-free quota. He adds that while Europe has historically been self-sufficient in pork production, this could change as pork producers in the region deal with rising production costs and more stringent animal welfare regulations.
For more on the Anuga food exhibition, please visit www.anuga.com.
TRANSCRIPT:
JOE SCHUELE: This is Joe Schuele with the U.S. Meat Export Federation report. This week U.S.M.E.F is participating in the Anuga Food Show in Cologne, Germany. Regional Director John Brook talks about the importance of this exhibition:
JOHN BROOK: The Anuga food show is one of the world’s biggest international food fairs, and it brings together operators from all over the world. For U.S. meat companies it is an amazing opportunity to meet in one place, clients from many regions of the world as a strong European base with all European operators and countries represented but obviously excellent attendance from Eastern Europe, Russia, the Middle East, Africa, and their suppliers from the United States. It’s a very important show.
JOE SCHUELE: Brook says it’s been an outstanding year in Europe for U.S. beef sales and the region is showing more promise as a pork market as it struggles with its own pork production.
JOHN BROOK: Exports of U.S. beef to the European Union went extremely well through the E.U. quota year up to the end of June. It more or less doubled the quantity of the year before. It is fantastic to see, thanks to the hard work done by U.S. producers and exporters, the quality of this beef is being more and more widely recognized across the European Union. There is great potential to continue to expand this market. European pork production, of course, is very substantial. That said, the European Union is struggling with both the very high costs of feed cereals and stricter and stricter animal welfare regulations. The impact on the Europeans capacity to be self sufficient remains to be seen.
JOE SCHUELE: For more on this and other trade issues please visit USMEF.org.