World Meat Congress | Seng Encourages Meat Leaders to Analyze Strengths And W...

World Meat Congress

Seng Encourages Meat Leaders to Analyze Strengths And Weaknesses

USMEF President and CEO Philip M. Seng shared a method of analyzing positive and negative issues facing the industry and using them to maintain future meat demand during his presentation to 600 world meat industry leaders attending the International Meat Secretariat (IMS) World Meat Congress April 29 in Brisbane, Aus.

Seng outlined a SWOT – Strengths, Weaknesses, Opportunities and Threats – analysis, describing factors facing the U.S. red meat industry, and how these are supporting or hurting the industry’s ability to be successful in world markets.

“Adapting to a changing world is a key to survival,” Seng said. “Those who adapt will be leaders of tomorrow.”

Seng, who served four terms as IMS President, said being open-minded and not too tradition-bound are keys that will help the meat industry be on good footing in the future.

Representatives from 35 countries attended the World Meat Congress, which focused on meeting the needs of consumers of 2020.

World Meat Congress

Seng Encourages Meat Leaders to Analyze Strengths And Weaknesses

USMEF President and CEO Philip M. Seng shared a method of analyzing positive and negative issues facing the industry and using them to maintain future meat demand during his presentation to 600 world meat industry leaders attending the International Meat Secretariat (IMS) World Meat Congress April 29 in Brisbane, Aus.

Seng outlined a SWOT – Strengths, Weaknesses, Opportunities and Threats – analysis, describing factors facing the U.S. red meat industry, and how these are supporting or hurting the industry’s ability to be successful in world markets.

“Adapting to a changing world is a key to survival,” Seng said. “Those who adapt will be leaders of tomorrow.”

Seng, who served four terms as IMS President, said being open-minded and not too tradition-bound are keys that will help the meat industry be on good footing in the future.

Representatives from 35 countries attended the World Meat Congress, which focused on meeting the needs of consumers of 2020.