We Care Campaign Carries Holiday Message

Japan

We Care Campaign Carries Holiday Message

The We Care campaign is getting in the holiday spirit this month, with U.S. beef ads appearing in Japan newspapers and on commuter trains. Magazine ads will be added for the New Year, with total newspaper and magazine circulations for the Christmas and New Year versions totaling about 33 million. The in-train ads will be viewed by about 21 million people a day for two months.

Celebrating the “joys of beef,” the ads celebrate the “tender care of the thoughts of everyone around the table. That, above all else, is what American Beef is all about.” Safety of the product is also highlighted in the ads.

A one-third page color ad has already appeared in Nikkei Newspaper, which is distributed throughout Japan, as well as in newspapers in Osaka and Tokyo. It will appear in other Japan newspapers on Dec. 15. In-train ads are appearing in nine Japanese train lines.

Magazines carrying the New Year’s version of the ad include Orange Page, Story, Thank you!, TV Guide, Monthly Television, Croissant and Lettuce Club.

In addition to the advertising, the WeCare web site (www.wecare.jp) has been updated with holiday season information, including holiday recipes and restaurants that hled the American Beef Happy Holiday campaign on Dec. 1. 

The We Care campaign is a multi-faceted effort highlighting the sincerity of U.S. producers in delivering safe and quality beef products for consumers to enjoy. It features both trade and consumer elements including advertising, virtual tours, retail and foodservice promotions, point-of-sale materials, buyer teams, a beef caravan, local barbecues, media events and other promotional efforts.

Japan

We Care Campaign Carries Holiday Message

The We Care campaign is getting in the holiday spirit this month, with U.S. beef ads appearing in Japan newspapers and on commuter trains. Magazine ads will be added for the New Year, with total newspaper and magazine circulations for the Christmas and New Year versions totaling about 33 million. The in-train ads will be viewed by about 21 million people a day for two months.

Celebrating the “joys of beef,” the ads celebrate the “tender care of the thoughts of everyone around the table. That, above all else, is what American Beef is all about.” Safety of the product is also highlighted in the ads.

A one-third page color ad has already appeared in Nikkei Newspaper, which is distributed throughout Japan, as well as in newspapers in Osaka and Tokyo. It will appear in other Japan newspapers on Dec. 15. In-train ads are appearing in nine Japanese train lines.

Magazines carrying the New Year’s version of the ad include Orange Page, Story, Thank you!, TV Guide, Monthly Television, Croissant and Lettuce Club.

In addition to the advertising, the WeCare web site (www.wecare.jp) has been updated with holiday season information, including holiday recipes and restaurants that hled the American Beef Happy Holiday campaign on Dec. 1. 

The We Care campaign is a multi-faceted effort highlighting the sincerity of U.S. producers in delivering safe and quality beef products for consumers to enjoy. It features both trade and consumer elements including advertising, virtual tours, retail and foodservice promotions, point-of-sale materials, buyer teams, a beef caravan, local barbecues, media events and other promotional efforts.