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Vietnam

U.S. Meat Products Popular At Largely-Attended Food Show

U.S. bone-in short ribs took center stage at the large-scale trade show Food & Hotel Vietnam in Ho Chi Minh City last week. Meat buyers and foodservice representatives were impressed by the quality of the short ribs in addition to the other cuts of U.S. beef and pork displayed and sampled at the show.

“There are some 50,000 Korean expatriates in Vietnam, so bone-in short ribs are a highly-demanded product,” said USMEF ASEAN Director Eric Choon, referring to the popularity of short ribs prepared barbecue style in South Korea.

The show attracted more than 8,000 visitors from Vietnam and neighboring countries. This is the third year USMEF has participated in the show, providing an opportunity for USMEF members to expand their product outreach.

USMEF also participated in the U.S. Food Showcase held at the show where invited importers, foodservice trade and hoteliers sampled a variety of U.S. products and met with exporters.

With the rapid growth in the tourism industry and the building of tourist-class hotels, demand for imported meat for the foodservice industry is growing at an estimated 50 percent or more, according to Choon.

Vietnam

U.S. Meat Products Popular At Largely-Attended Food Show

U.S. bone-in short ribs took center stage at the large-scale trade show Food & Hotel Vietnam in Ho Chi Minh City last week. Meat buyers and foodservice representatives were impressed by the quality of the short ribs in addition to the other cuts of U.S. beef and pork displayed and sampled at the show.

“There are some 50,000 Korean expatriates in Vietnam, so bone-in short ribs are a highly-demanded product,” said USMEF ASEAN Director Eric Choon, referring to the popularity of short ribs prepared barbecue style in South Korea.

The show attracted more than 8,000 visitors from Vietnam and neighboring countries. This is the third year USMEF has participated in the show, providing an opportunity for USMEF members to expand their product outreach.

USMEF also participated in the U.S. Food Showcase held at the show where invited importers, foodservice trade and hoteliers sampled a variety of U.S. products and met with exporters.

With the rapid growth in the tourism industry and the building of tourist-class hotels, demand for imported meat for the foodservice industry is growing at an estimated 50 percent or more, according to Choon.