USMEF-Korea Expands Relationship with Food Bloggers
USMEF-Korea Expands Relationship with Food Bloggers
Cultivating South Korea’s active Internet community continues to be a focus for USMEF, which hosted 18 influential “power bloggers” for its third annual year-end cooking class and holiday party on Dec. 10. A power blogger is defined as someone who attracts a minimum of 5,000 visitors per day to their blog site.
Yoojin Kim, a cooking instructor and food stylist who is well known as “May” on her famous Internet site, conducted a cooking demonstration utilizing U.S. beef roast and Thai style U.S. pork lettuce wrap for the bloggers.
Kim also prepared a buffet lunch using U.S. beef and pork. Among the dishes she prepared were salami open baguette, sausage wasabi tartar, bacon zucchini roll, oriental beef noodle salad, beef and paprika marinade, skewered beef and pork with curry dip, sausage with party soba (buckwheat noodles) and prosciutto roll.
Korean power bloggers gather photos of U.S. beef and pork dishes for their Web sites
The program participants were welcomed by USMEF President and CEO Philip Seng and Joel Haggard, senior vice president for Asia-Pacific. Jihae Yang, USMEF-Korea director, gave a brief presentation on the U.S. beef and pork production system while Min Park, public relations manager, provided a screening of the new U.S. beef imaging campaign. Both the Pork Checkoff and Beef Checkoff supported the event.
After the cooking demonstration and lunch, the bloggers participated in a quiz on U.S. beef and pork and had a blind taste test of chuck eye roll and boneless short rib.
USMEF has been building a solid relationship with Korean power bloggers who specialize in cooking since December 2007, and continues to expand the relationship with this influential conduit to Korean homemakers.
Before Christmas, 13 bloggers had already posted stories about the USMEF party, including this photo feature.
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
USMEF-Korea Expands Relationship with Food Bloggers
Cultivating South Korea’s active Internet community continues to be a focus for USMEF, which hosted 18 influential “power bloggers” for its third annual year-end cooking class and holiday party on Dec. 10. A power blogger is defined as someone who attracts a minimum of 5,000 visitors per day to their blog site.
Yoojin Kim, a cooking instructor and food stylist who is well known as “May” on her famous Internet site, conducted a cooking demonstration utilizing U.S. beef roast and Thai style U.S. pork lettuce wrap for the bloggers.
Kim also prepared a buffet lunch using U.S. beef and pork. Among the dishes she prepared were salami open baguette, sausage wasabi tartar, bacon zucchini roll, oriental beef noodle salad, beef and paprika marinade, skewered beef and pork with curry dip, sausage with party soba (buckwheat noodles) and prosciutto roll.
Korean power bloggers gather photos of U.S. beef and pork dishes for their Web sites
The program participants were welcomed by USMEF President and CEO Philip Seng and Joel Haggard, senior vice president for Asia-Pacific. Jihae Yang, USMEF-Korea director, gave a brief presentation on the U.S. beef and pork production system while Min Park, public relations manager, provided a screening of the new U.S. beef imaging campaign. Both the Pork Checkoff and Beef Checkoff supported the event.
After the cooking demonstration and lunch, the bloggers participated in a quiz on U.S. beef and pork and had a blind taste test of chuck eye roll and boneless short rib.
USMEF has been building a solid relationship with Korean power bloggers who specialize in cooking since December 2007, and continues to expand the relationship with this influential conduit to Korean homemakers.
Before Christmas, 13 bloggers had already posted stories about the USMEF party, including this photo feature.
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.