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USMEF to Bring Buyers, Sellers Together in Seoul

Published: Jan 13, 2012
USMEF-Korea is planning a seminar for U.S. pork and beef exporters in Seoul, South Korea, on Thursday, March 22, to familiarize them with growing opportunities in that market for American red meat with the new U.S.-Korea Free Trade Agreement set to take effect, and to introduce them to potential purchasers.

The USMEF Meat Supplier Seminar is designed to help exporters demonstrate for potential purchasers in Korea how the quality attributes of U.S. products provide a point of differentiation from other international suppliers, and to acquaint them with the U.S. suppliers who are certified for export to Korea.

“There are opportunities for U.S. pork and beef to displace product from non-U.S. suppliers,” said Jihae Yang, director of USMEF-Korea. “The more buyers in Korea know about where those products can be sourced, the more progress we’ll make in increasing the sale of American red meat here. The demand exists for more U.S. red meat exports to Korea.”

The event, which will be held at the Westin Chosun Hotel in Seoul, will provide participating U.S. companies with a venue for presentation and one-on-one meetings with potential purchasers as well as a showcase for product display. The day will include a cocktail reception for participants to meet informally with representatives of Korea’s hotel/restaurant/institutional sector, distributors, retailers and meat importers.

Registration for the seminar must be submitted by Monday, Jan. 30. Click here for the registration form. Funding for the seminar is provided through the USDA Market Access Program, Beef Checkoff and Pork Checkoff.

For more information on the USMEF-Korea Meat Supplier Seminar, contact Ms. Harley Park of USMEF-Korea at