USMEF Promotes U.S. Beef At Pro Wein Exhibition In Dusselfdorf
USMEF Promotes U.S. Beef At Pro Wein Exhibition In Dusselfdorf
USMEF was invited last month by the Wine Institute of California to participate in the world’s leading wine and spirits trade show, the Pro Wein exhibition, in Dusseldorf, Germany, March 16-18. This international trade show welcomed more than 30,000 professional visitors and was the ideal occasion for USMEF to promote U.S. beef at the California Pavilion. Visitors tasted U.S. rib eye in the pavilion kitchen, prepared by four California chefs, washing down 1,000 appetizers per day with California wine. The buffet dinner on St. Patrick’s Day, centered on U.S. beef provided by USMEF, was enjoyed by 1,200 food and lifestyle reporters from Germany, Austria and Switzerland, chefs and food buyers from retailers and hotels. USMEF took the opportunity to distribute educational material about the attributes and advantages of U.S. beef. Germany is one of the leading markets for U.S. beef in Europe and USMEF presence in leading trade shows such as Pro Wein raises awareness of U.S. beef in the region.
Japan
U.S. Beef Lauded At Important Supermarket Group Fair
U.S. beef was introduced at Tokyo’s CGC group fair as one of its “highly recommended products.” Beef was one of the main themes of the fair and as part of its own “We Care” theme, USMEF brough merchandising tools, display items, American beef guidebooks (“American Beef Products Guide,” “Promotion Guidebook,” “American Beef Retail Guidebook” and “This is American Beef”) and the “American Beef Virtual Tour” on DVD for the 50-inch television screen at the U.S. beef booth.
The CGC group fair ran April 15-16 at the Tokyo Big Site. CGC is the biggest cooperative supermarket chain in Japan with more than 200 member companies and 3,228 outlets. The CGC group fair is the largest trade show for superior supermarket chains in Japan, and it attracted 9,832 supermarket buyers looking for product and display ideas.
USMEF also demonstrated how to merchandise brisket and chuck eye roll, which are alternative cuts USMEF-Japan is promoting as part of the overall U.S. beef strategy.
USMEF Promotes U.S. Beef At Pro Wein Exhibition In Dusselfdorf
USMEF was invited last month by the Wine Institute of California to participate in the world’s leading wine and spirits trade show, the Pro Wein exhibition, in Dusseldorf, Germany, March 16-18. This international trade show welcomed more than 30,000 professional visitors and was the ideal occasion for USMEF to promote U.S. beef at the California Pavilion. Visitors tasted U.S. rib eye in the pavilion kitchen, prepared by four California chefs, washing down 1,000 appetizers per day with California wine. The buffet dinner on St. Patrick’s Day, centered on U.S. beef provided by USMEF, was enjoyed by 1,200 food and lifestyle reporters from Germany, Austria and Switzerland, chefs and food buyers from retailers and hotels. USMEF took the opportunity to distribute educational material about the attributes and advantages of U.S. beef. Germany is one of the leading markets for U.S. beef in Europe and USMEF presence in leading trade shows such as Pro Wein raises awareness of U.S. beef in the region.
Japan
U.S. Beef Lauded At Important Supermarket Group Fair
U.S. beef was introduced at Tokyo’s CGC group fair as one of its “highly recommended products.” Beef was one of the main themes of the fair and as part of its own “We Care” theme, USMEF brough merchandising tools, display items, American beef guidebooks (“American Beef Products Guide,” “Promotion Guidebook,” “American Beef Retail Guidebook” and “This is American Beef”) and the “American Beef Virtual Tour” on DVD for the 50-inch television screen at the U.S. beef booth.
The CGC group fair ran April 15-16 at the Tokyo Big Site. CGC is the biggest cooperative supermarket chain in Japan with more than 200 member companies and 3,228 outlets. The CGC group fair is the largest trade show for superior supermarket chains in Japan, and it attracted 9,832 supermarket buyers looking for product and display ideas.
USMEF also demonstrated how to merchandise brisket and chuck eye roll, which are alternative cuts USMEF-Japan is promoting as part of the overall U.S. beef strategy.