USMEF Partners with Sam’s Club on U.S. Beef Training and Promotion in China
Lorem... Sam’s Club is already the largest retailer in China for chilled U.S. beef with 50 outlets; An additional 23 stores are slated to open in the next three years.
U.S. beef played a prominent role in the recent grand opening of Sam’s Club’s 50th retail outlet in China. In addition to sampling and promotions during grand opening events, U.S. beef was featured the previous day at a special promotional event. To publicize the freshness of chilled U.S. beef available at the store, USMEF livestreamed the fabrication of a chilled U.S. beef carcass (see section at page bottom).
USMEF partners with Sam’s Club outlets on unique promotions that introduce the freshness, quality and superior taste of U.S. beef. But the training and education program USMEF conducts with Sam’s Club staff ensures consumers understand the quality attributes that make U.S. beef an elite product. In 2024, USMEF held day-long training programs for meat department staff at 11 Sam’s Club outlets.
“We work closely with Sam’s Club to help grow its profitability with U.S. beef,” says USMEF Vice President for Asia Pacific Jihae Yang. “Our training programs for Sam’s Club personnel focus on the handling, packaging, merchandising and promotion of chilled and frozen U.S. product. Our in-store promotional programs can then build on this training.”
