USMEF-Mexico Conducts Sales Training with Regional Supermarket Chain
Published: Dec 12, 2010
The Chihuahua city campus of the Monterrey Institute of Technology and Higher Education (Tecnologico de Monterrey) was the setting for a recent four-day USMEF sales force training seminar for personnel of the regional supermarket chain Al Super. “The main goal of the training seminar is to give to Al Super's store personnel, who directly interact with clients, the knowledge required for merchandising U.S. red meat at the point of sale,” said USMEF-Mexico Retail Manager Javier Garcia. “This helps create a more exciting and new shopping experience for customers and builds customer loyalty for U.S. meat.”
A total of 89 staff members attended the seminar – at least one employee from each of Al Super's 39 Mexico store locations. The seminars were funded through support from the Pork Checkoff and Beef Checkoff Programs and the USDA Market Access Program. “We view the regional supermarket chains in Mexico as an excellent source of additional market penetration for U.S. beef and pork,” said Chad Russell, USMEF regional director for Mexico, Central America and the Dominican Republic. “Chihuahua is a major economic center of northern Mexico and a very important market for U.S. products. It's very important that we grow the retail presence of U.S. beef and pork in this area.”
Al Super personnel attending the seminar covered a wide range of responsibilities, including perishables directors, meat buyers, meat department staff and supervisors. Through September, Mexico is this year's largest foreign market for U.S. beef, importing 179,155 metric tons (395 million pounds) valued at nearly $584 million. Mexico is also the volume leader for U.S. pork exports at 394,505 metric tons (870 million pounds), and ranks second in value to Japan at more than $717 million. (All totals include both muscle cuts and variety meat.)
# # # The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
Al Super personnel attending the seminar covered a wide range of responsibilities, including perishables directors, meat buyers, meat department staff and supervisors. Through September, Mexico is this year's largest foreign market for U.S. beef, importing 179,155 metric tons (395 million pounds) valued at nearly $584 million. Mexico is also the volume leader for U.S. pork exports at 394,505 metric tons (870 million pounds), and ranks second in value to Japan at more than $717 million. (All totals include both muscle cuts and variety meat.)
# # # The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
The Chihuahua city campus of the Monterrey Institute of Technology and Higher Education (Tecnologico de Monterrey) was the setting for a recent four-day USMEF sales force training seminar for personnel of the regional supermarket chain Al Super. “The main goal of the training seminar is to give to Al Super’s store personnel, who directly interact with clients, the knowledge required for merchandising U.S. red meat at the point of sale,” said USMEF-Mexico Retail Manager Javier Garcia. “This helps create a more exciting and new shopping experience for customers and builds customer loyalty for U.S. meat.”
A total of 89 staff members attended the seminar – at least one employee from each of Al Super’s 39 Mexico store locations. The seminars were funded through support from the Pork Checkoff and Beef Checkoff Programs and the USDA Market Access Program. “We view the regional supermarket chains in Mexico as an excellent source of additional market penetration for U.S. beef and pork,” said Chad Russell, USMEF regional director for Mexico, Central America and the Dominican Republic. “Chihuahua is a major economic center of northern Mexico and a very important market for U.S. products. It’s very important that we grow the retail presence of U.S. beef and pork in this area.”
Al Super personnel attending the seminar covered a wide range of responsibilities, including perishables directors, meat buyers, meat department staff and supervisors. Through September, Mexico is this year’s largest foreign market for U.S. beef, importing 179,155 metric tons (395 million pounds) valued at nearly $584 million. Mexico is also the volume leader for U.S. pork exports at 394,505 metric tons (870 million pounds), and ranks second in value to Japan at more than $717 million. (All totals include both muscle cuts and variety meat.)
# # # The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
Al Super personnel attending the seminar covered a wide range of responsibilities, including perishables directors, meat buyers, meat department staff and supervisors. Through September, Mexico is this year’s largest foreign market for U.S. beef, importing 179,155 metric tons (395 million pounds) valued at nearly $584 million. Mexico is also the volume leader for U.S. pork exports at 394,505 metric tons (870 million pounds), and ranks second in value to Japan at more than $717 million. (All totals include both muscle cuts and variety meat.)
# # # The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.