USMEF Makes Successful Debut at Philippine Food Exposition
USMEF Makes Successful Debut at Philippine Food Exposition
With support from the beef and pork checkoff programs, USMEF recently made its first appearance at World Food Expo (WOFEX) in Manila, the Philippine capital. A total of 258 exhibitors from 15 countries attracted nearly 38,000 visitors from the Mindanao and Visayas regions of the archipelago to this ninth annual four-day-long trade show for the food and beverage, catering and hospitality, food technology and retail sectors of the industry.
Guests sample U.S. beef and pork products at the World Food Expo in Manila
USMEF provided a display chiller for U.S. beef and pork products and cooking facilities for samples. Beef products showcased included prime chuck roll, tenderloin, striploin, ribeye, porterhouse, T-bone, chuck bistro tender, top blade, chuck roll, short plate and boneless short ribs. Pork items included smoked and cooked brats, cheddar smoked sausages, hot links and Polish sausages.
Participating importers reported making many valuable contacts from the foodservice and retail sectors at the show. Informational brochures and other materials were also distributed to help educate attendees about the positive attributes of U.S. beef and pork.
“USMEF made excellent trade contacts at WOFEX and received many inquiries about U.S. beef and pork,” said USMEF ASEAN Director Sabrina Yin. “This type of show is very valuable for reaching out to new users of our products, especially those located in smaller cities.”
The Philippines is the largest single market in the ASEAN region for U.S. pork plus pork variety meat, with exports in the first half of this year valued at $31.8 million. It is the second-largest ASEAN market for U.S. beef plus beef variety meat, with exports valued at $8.7 million through the first half of 2009.
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF Makes Successful Debut at Philippine Food Exposition
With support from the beef and pork checkoff programs, USMEF recently made its first appearance at World Food Expo (WOFEX) in Manila, the Philippine capital. A total of 258 exhibitors from 15 countries attracted nearly 38,000 visitors from the Mindanao and Visayas regions of the archipelago to this ninth annual four-day-long trade show for the food and beverage, catering and hospitality, food technology and retail sectors of the industry.
Guests sample U.S. beef and pork products at the World Food Expo in Manila
USMEF provided a display chiller for U.S. beef and pork products and cooking facilities for samples. Beef products showcased included prime chuck roll, tenderloin, striploin, ribeye, porterhouse, T-bone, chuck bistro tender, top blade, chuck roll, short plate and boneless short ribs. Pork items included smoked and cooked brats, cheddar smoked sausages, hot links and Polish sausages.
Participating importers reported making many valuable contacts from the foodservice and retail sectors at the show. Informational brochures and other materials were also distributed to help educate attendees about the positive attributes of U.S. beef and pork.
“USMEF made excellent trade contacts at WOFEX and received many inquiries about U.S. beef and pork,” said USMEF ASEAN Director Sabrina Yin. “This type of show is very valuable for reaching out to new users of our products, especially those located in smaller cities.”
The Philippines is the largest single market in the ASEAN region for U.S. pork plus pork variety meat, with exports in the first half of this year valued at $31.8 million. It is the second-largest ASEAN market for U.S. beef plus beef variety meat, with exports valued at $8.7 million through the first half of 2009.
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.