USMEF in the News
RFD-TV Segment on USMEF’s Work with Home Meal Replacement Sector
RFD-TV’s Market Day Report recently featured interviews with USMEF President and CEO Dan Halstrom and Asia Pacific VP Jihae Yang on the rapidly growing popularity of home meal replacement (HMR) items. They discuss USMEF’s efforts to work with HMR companies to develop value-added dishes and concepts utilizing U.S. pork and beef.
Watch the segment HERE.
Promotion of Underutilized Beef Cuts Featured on AgDay, U.S. Farm Report
Recent editions of AgDay TV and U.S. Farm Report featured comments from USMEF President and CEO Dan Halstrom of the promotion of underutilized cuts of U.S. beef in international markets. Watch the segments below:
Dan Halstrom Discusses Colombia’s Restrictions on U.S. Beef on RFD-TV
Following Colombia’s decision to restrict imports of U.S. beef due to findings of highly pathogenic avian influenza in lactating dairy cows, USMEF President and CEO Dan Halstrom joined RFD-TV news anchor Suzanne Alexander to discuss the issue. Halstrom explains the harmful impact of these restrictions and details efforts by the U.S. government to engage with Colombian officials and resolve the impasse as soon as possible.
Watch the segment HERE.
Dan Halstrom Highlights Latest Export Results on This Week in Agribusiness
USMEF President and CEO Dan Halstrom recently joined This Week in Agribusiness host Mike Pearson for a discussion of the latest export results for U.S. pork and beef. Halstrom also details efforts to promote underutilized beef cuts as the U.S. industry looks to fulfill buyers’ needs during a time of lower beef production.
Watch the segment HERE.
Spam Musubi Featured in Kyodo News Visual Stories
USMEF has previously reported on the success of Spam musubi, a snack and lunch food with Spam as a primary ingredient, at Family Mart convenience stores and other food outlets in Japan. The dish was recently featured in Kyodo News, as part of a visual stories feature.
Read the article HERE.
Coverage of Central America’s Surging Demand for U.S. Pork
Many ag media outlets featured coverage of USMEF’s efforts to expand demand for U.S. pork in Central America. The report included an update from Lucia Ruano, USMEF representative in the region, on consumer education programs – funded by USDA and the National Pork Board – that have helped bolster U.S. pork’s presence in the retail and foodservice sectors. Coverage included:
Coverage of USMEF’s Involvement in USDA Trade Mission to Korea
USMEF recently assisted in arranging activities for the delegation taking part in a USDA trade mission to South Korea, which was led by Under Secretary for Trade and Foreign Agricultural Affairs Alexis Taylor. Highlights from the trade mission included tours of an E-Mart Traders Wholesale Club and a Lotte Mart store, where delegates observed in-store sampling promotions of U.S. beef and pork. USMEF staff also participated in a USDA-led roundtable discussion about the Korean market.
Coverage is available from:
Agriculture of America Segment on Strong February Exports
USMEF President and CEO Dan Halstrom joined Agriculture of America host Jesse Allen for a live discussion of the latest red meat export results. He noted that pork exports continued to show broad-based growth, while beef export value was also up significantly from a year ago.
Listen to the segment HERE.
Nebraska Rancher Rosemary Anderson Featured on Successful Farming Podcast
Nebraska rancher and former USMEF Executive Committee member Rosemary Anderson was recently the featured guest on Successful Farming’s 15 Minutes with a Farmer podcast. One of the topics Anderson addresses is the importance of being involved with industry organizations, recapping how much she learned through her leadership positions with USMEF, the Nebraska Beef Council and Nebraska Cattlemen.
Listen to the podcast HERE.
Ag Media Coverage of the Value to Corn and Soybeans Study
The independent study – commissioned by USMEF and conducted by The Juday Group – on the value red meat exports deliver for corn and soybean producers drew impressive coverage from agricultural media outlets. Some examples include:
USDA Radio: USMEF’s Matt Copeland on Angola Trade Mission
USMEF Africa Representative Matt Copeland was featured on a USDA Radio report, discussing the agency’s recent agribusiness trade mission to Angola and the potential this market holds for U.S. red meat exports.
Listen to the segment HERE.
Pictured: USMEF Africa Representative Matt Copeland (right) speaks with USDA Deputy Secretary Xochitl Torres Small (center) during the USDA trade mission to Angola
Dan Halstrom Discusses Surging Pork Exports to Mexico on U.S. Farm Report
U.S. Farm Report contributor Chip Flory recently featured Mexico’s tremendous demand for U.S. pork in his “Chip’s Corner” segment, which included comments from USMEF President and CEO Dan Halstrom. In the interview, Halstrom explains that Mexico has evolved from mostly being a destination that took hams for further processing into a high-value market for a wider range of cuts – including pork loins.
Watch the segment HERE.
Korea’s Strong Demand for U.S. Pork Detailed in National Hog Farmer
In a guest column for National Hog Farmer magazine, USMEF discusses the factors driving excellent demand for U.S. pork in South Korea. In 2023, pork exports to Korea were 9% above the previous year at 191,262 mt, the third largest on record, while export value was the second highest on record at $633.4 million (up 4%).
Read the article HERE.