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USMEF in the News

Published: Jan 24, 2024

Randy Spronk Speaks with AgDay on Importance of Market Access 

USMEF Chair Randy Spronk recently spoke with AgDay TV’s Michelle Rook about the need to reduce trade barriers for U.S. red meat. He encouraged U.S. trade officials to be more aggressive in pursuing free trade agreements that will expand market access for U.S. products. 

Watch the segment HERE.

Dan Halstrom Details Beef Exports on Cattlemen to Cattlemen 

USMEF President and CEO Dan Halstrom joined NCBA’s Cattlemen to Cattlemen host Kevin Ochsner for a discussion of the 2023 export results for U.S. beef and to share his outlook for 2024. 

Watch the segment HERE.

AgDay Highlights USMEF’s Marketing Efforts at Major Japan Trade Shows 

AgDay TV highlighted USMEF’s participation in Supermarket Trade Show, a major event targeting buyers from Japan’s retail sector. The segment, which features remarks from USMEF-Japan Marketing Director Tom Kasatani, also previews FOODEX – Japan’s largest food trade show coming up in March. 

Watch the segment HERE.

Dan Halstrom Recaps 2023 Export Highlights 

Several ag media outlets conducted interviews with USMEF President and CEO Dan Halstrom following the release of year-end 2023 export data, which included an annual value record for U.S. pork and encouraging December results for U.S. beef. Halstrom also offered his outlook for the year ahead in these interviews, which included: 

AgDay TV 


Agriculture of America

Coverage of USMEF at Cattle Industry Convention in Orlando 

Beef exports and international trade were major topics of industry at the recent Cattle Industry Convention, held Jan. 31-Feb. 2 in Orlando. Interviews with USMEF Chair Randy Spronk and USMEF President and CEO Dan Halstrom are available here:

Randy Spronk's live segment on Agriculture of America 

Randy Spronk speaks with WNAX Farm Director Keith Lundberg

Randy Spronk recaps convention on WNAX Radio 

Randy Spronk's export outlook on U.S. Farm Report 

Dan Halstrom speaks to Agri-Pulse on beef supplies 

Dan Halstrom on Oklahoma Farm Report's "Beef Buzz" segment

Dan Halstrom offers beef export outlook on ZimmComm

Dan Halstrom Discusses Red Sea Shipping Challenges on U.S. Farm Report 

USMEF President and CEO Dan Halstrom recently spoke with U.S. Farm Report’s Michelle Rook about shipping and supply chain challenges related to the uncertain security situation in the Red Sea. 

Watch the interview HERE.

Dan Halstrom Discusses Pork Export Outlook on The Pig Site 

USMEF President and CEO Dan Halstrom joins The Pig Site Editor Sarah Mikesell for a discussion of 2023 pork exports and the outlook for 2024. 

Watch the interview HERE.

Erin Borror Interviewed by Korea’s Leading Daily Newspaper 

USMEF Vice President for Economic Analysis Erin Borror was recently interviewed by Chosun Ilbo, South Korea’s largest daily newspaper. Borror emphasized the strengths and attributes of U.S. red meat to competitors and discussed the U.S. beef industry’s position as Korea’s leading supplier. 

A screenshot of the article is available HERE.

Beef Board Chair Reflects on Growing the International Presence of U.S. Beef 

Oklahoma rancher Jimmy Taylor, who is finishing his term as chair of the Cattlemen’s Beef Board, spoke with Radio Oklahoma Network’s Ron Hays at the Cattle Industry Convention in Orlando. Reflecting on the Beef Checkoff Program’s most notable accomplishments achieved during his time in the Beef Board leadership, Taylor discusses the impressive growth in the value of U.S. beef exports. Taylor also looks back on his visits to Japan and South Korea as part of the USMEF Heartland Team. 

Listen to the report HERE.

U.S. Lamb Seminar in Mexico Featured on U.S. Farm Report, RFD-TV 

With support from USDA and the American Lamb Board, USMEF recently conducted a seminar in Ensenada, Mexico, showcasing U.S. lamb for importers and distributors serving Mexico’s foodservice sector. The seminar was featured on U.S. Farm Report’s Agriculture Around the World segment, which can be seen HERE

The seminar was also highlighted in RFD-TV’s Market Day Report, which can be viewed HERE.

Coverage of Dan Halstrom’s Presentation at Iowa Pork Congress 

USMEF President and CEO Dan Halstrom gave a global trade update at the Iowa Pork Congress, held Jan. 23-25 in Des Moines. Coverage of Halstrom’s participation in the event is available from: 

Brownfield Ag News

WNAX Radio

Iowa Agribusiness Radio Network

Erin Borror Discusses Impact of Mexico’s Import Duty Exemptions with Ag Media  

Mexico recently extended its exemption of import duties on pork, beef and poultry from all eligible suppliers through the end of 2024. Erin Borror, USMEF vice president and economic analysis, was interviewed about the impact of this move, and her comments were carried on many ag media outlets, including: 

AgDay TV

AgriPulse Drive Time (Jan. 9 edition)




Halstrom Discusses U.S. Beef’s Prospects in Africa on RFD-TV 

U.S. beef exports to Africa trended significantly higher in 2023, and USMEF President and CEO Dan Halstrom recently discussed prospects for further growth with RFD-TV news anchor Tammi Arender. 

Halstrom also notes the need for market access improvements in some key African destinations, including Nigeria and Kenya. 

Watch the segment HERE.

USMEF Chair Offers Outlook for Year Ahead on Tractors and Troubadours Podcast 

USMEF Chair Randy Spronk recently joined Tractors and Troubadours podcast host Brent Adams to discuss U.S. red meat export highlights from the past year and to offer his outlook for 2024 (on the link below, go to the 6:08 mark). 

In this same episode, USMEF Central America Representative Lucia Ruano discusses Beef Checkoff-funded promotions that help drive demand for U.S. beef in Costa Rica and Honduras (go to 25:44). 

Listen to the episode HERE.

New Export Development Program Highlighted in National Hog Farmer 

Diversification is a key goal of the USDA’s new Regional Agricultural Promotion Program (RAPP), which is set to provide $1.2 billion to support eligible projects aimed at expanding exports into new markets and increasing market share in growth markets. The first tranche of RAPP funding will provide up to $300 million. 

Three regions have been identified for special emphasis in the first tranche of RAPP funding: Latin America/Caribbean, South/Southeast Asia and Africa. In a guest column for National Hog Farmer magazine, USMEF discusses the prospects for expanding U.S. pork exports in these three regions. 

Read the article HERE.