USMEF in the News
Coverage of USMEF at Nebraska Cattlemen Annual Convention
USMEF President and CEO Dan Halstrom and USMEF Chair Steve Hanson addressed ranchers, cattle feeders and other beef industry leaders at the Nebraska Cattlemen Annual Convention and Trade Show in Kearney, Neb., on Dec. 12, sharing updates on the latest beef export results and the state of global beef trade.
Coverage is available from Rural Radio Network Farm Director Susan Littlefield and Brownfield Ag News Anchor/Reporter Brandon Peoples:
AgDay on Latest Export Results for U.S. Pork, Beef
In separate segments, AgDay anchor Clinton Griffiths highlighted the year-over-year gains achieved by U.S. pork and beef exports in October. USMEF President and CEO Dan Halstrom comments on the record pace for pork exports in 2024 and highlights the October rebound for beef exports to South Korea and China. Watch below:
Beef Board Chair Spotlights International Marketing on Oklahoma Farm Report
Ron Hays, senior farm and ranch broadcaster with Oklahoma Farm Report, spoke with Cattlemen’s Beef Board Chair Andy Bishop about the import roles the Beef Checkoff Program plays in expanding beef demand. Bishop, a Kentucky cattle producer, specifically identifies international marketing programs for U.S. beef as a success story that generates important returns for producers.
Listen to the segment HERE.
Record-Large Pork Exports Highlighted on This Week in Agribusiness
USMEF VP of Communications Joe Schuele recently joined This Week in Agribusiness host Mike Pearson for a discussion of this year’s record-large pork exports and the factors driving demand for U.S. pork. Schuele also provides an update on beef exports, including growing in Mexico and other Western Hemisphere markets.
Watch the segment HERE.
More Coverage of USMEF at National Association of Farm Broadcasting Convention
Ag media networks continue to post interviews with USMEF Chair Steve Hanson and President and CEO Dan Halstrom from the National Association of Farm Broadcasting (NAFB) Convention in Kansas City. Recently aired interviews include:
Steve Hanson with WNAX Radio Farm Director Keith Lundberg
Dan Halstrom joins Ron Hays on Oklahoma Farm Report
Steve Hanson on Hoosier Ag Today
Southeast AgNet's Sabrina Halvorson speaks with Steve Hanson
Coverage of Erin Borror at Midwest Pork Conference in Indiana
Erin Borror, USMEF VP of economic analysis, was a featured speaker at the Midwest Pork Conference, held Dec. 3 in Noblesville, Indiana.
Borror updated producers and other pork industry leaders on the factors that have helped drive U.S. pork exports to record levels, as well as the state of global pork trade, production and demand. Coverage of the conference is available from:
Ag Television Network Coverage of USMEF’s Cuba Seminar
USMEF recently conducted a seminar in Miami that brought together exporters interested in conducting business in Cuba with prospective buyers from the Cuban market. The event received television coverage from Western Ag Network and AgDay. Watch the segments below:
Iowa Trade Delegation Meets with USMEF in Japan and Taiwan
A delegation of ag industry leaders from Iowa recently visited Japan and Taiwan to learn more about those countries’ demand for U.S. agricultural products and participate in marketing activities. The trade mission was led by Iowa Deputy Secretary of Agriculture Grant Menke and coordinated by the Iowa Economic Development Authority.
USMEF staff in Tokyo and Taipei helped welcome the group and updated them on efforts to expand demand for U.S. pork and beef. Read more about the delegation’s activities in Northeast Iowa News.
Halstrom Talks Morocco Trade Mission, Export Outlook on Agriculture of America
USMEF President and CEO Dan Halstrom joined Agriculture of America host Jesse Allen for a live interview in which they discussed USDA’s agribusiness trade mission to Morocco, the red meat export outlook for 2025 and Halstrom’s presentation at the CattleFax Strategies and Outlook Seminar.
Listen to the interview HERE.
Coverage of USMEF at National Association of Farm Broadcasting Convention
USMEF President and CEO Dan Halstrom and newly elected USMEF Chair Steve Hanson recently conducted numerous interviews at the National Association of Farm Broadcasting (NAFB) Convention in Kansas City. Halstrom also participated in a panel discussion on the outlook for U.S. agricultural exports in the coming year.
Interviews from the convention will be aired over the next several weeks, but a sampling posted so far include:
Dan Halstrom joins Meghan Grebner of Brownfield Ag News
Dan Halstrom speaks with Jesse Allen of American Ag Network
Pork Industry Delegation’s Visit to Mexico Highlighted on RFD-TV
USMEF recently hosted more than 20 leaders from the U.S. pork industry in Mexico City as part of the final session of the Pork Leadership Institute, a joint program by the National Pork Producers Council and National Pork Board.
A video featuring interviews with participants and highlights from promotional activities for U.S. pork recently aired on RFD-TV. Watch the segment HERE.
Dan Halstrom Discusses U.S.-Mexico Trade Relations on U.S. Farm Report
A recent edition of U.S. Farm Report focused on the outlook for trade policy under the incoming Trump administration. USMEF President and CEO Dan Halstrom was among those interviewed by host Tyne Morgan, with his comments mainly focusing on the importance of U.S.-Mexico trade relations and the need to preserve market access under the U.S.-Mexico-Canada Agreement.
Watch the segment HERE.
Halstrom Speaks with RFD-TV on Trade Policy Outlook for Year Ahead
USMEF President and CEO Dan Halstrom recently spoke with RFD-TV on the outlook for trade policy in 2025. Halstrom notes that while there are concerns about an increase in trade tensions under President-elect Donald Trump, U.S. agriculture secured many important gains during the first Trump administration, including the U.S.-China Phase One Agreement, the U.S.-Japan Agreement and ratification of the U.S.-Mexico-Canada Agreement.
Watch the segment HERE.
Texas Farm Bureau Radio Network Coverage of the USMEF Strategic Planning Conference
Tom Nicolette, senior producer with the Texas Farm Bureau Radio Network, provided on-site coverage from the USMEF Strategic Planning Conference in Tucson. Nicolette posted several interviews from the conference, including:
Texas Beef Council representative Kara Dudley, a rancher from Horseshoe Bay, Texas, shares her observations from the conference and speaks to the importance of the partnership between USMEF and the Texas Beef Council.
John Hinners, USMEF senior vice president for industry relations, discusses the panel of livestock producers who shared their experience in international markets with conference attendees.
Guest speaker Jim Wiesemeyer of ProFarmer discusses the potential impact of Trump administration on trade policy.
U.S. Pork’s Growing Presence in Malaysia Spotlighted in National Hog Farmer
In a guest column for National Hog Farmer magazine, USMEF ASEAN Director Sabrina Yin discusses the factors driving a sharp increase in U.S. pork shipments to Malaysia over the past two years. Aaron Hunerdosse, vice president of international sales for Seaboard Foods also speaks to Malaysia’s heightened appetite for U.S. pork and the market’s potential for continued growth.
Read the article HERE.
Hanson, Halstrom Join RFD-TV Live from USMEF Strategic Planning Conference
Newly elected USMEF Chair Steve Hanson spoke with RFD-TV news anchor Tammi Arender live from the USMEF Strategic Planning Conference in Tucson, Ariz. Hanson described his Nebraska cattle operation, provided highlights from the conference and detailed the important role checkoff funding plays in international marketing of U.S. red meat.
Watch the interview HERE.
Earlier in the week, USMEF President and CEO Dan Halstrom joined news anchor Suzanne Alexander for a discussion of the latest red meat export results, including the record pace for pork exports.
Watch the interview HERE.
Brownfield Ag News Update from USMEF Strategic Planning Conference
USMEF President and CEO Dan Halstrom spoke to Brownfield Ag News Broadcast Supervisor Meghan Grebner from the USMEF Strategic Planning Conference in Tucson. They discussed the current performance of red meat exports, including the record pace for shipments of U.S. pork. Halstrom also noted the impact recent elections – not only in the U.S. but also in key export markets – may have on agricultural trade.
Listen to the interview HERE.
Colombia’s Full Reopening to U.S. Beef Detailed in BEEF Magazine
In a guest column for BEEF Magazine, USMEF detailed the impact of Colombia’s H5N1-related restrictions on U.S. beef, which were in place from April until late September. USMEF staff in the region discuss the effect these restrictions had on Colombian importers, who are relieved to once again have full access to U.S. beef.
Read the article HERE.
Nebraska Producers’ Experience in Japan Featured on Local TV News
Nebraska-based NTV News interviewed Michael Bergen, a corn grower from Henderson, Neb., and Mark Goes, a cattle producer from Wymore, Neb., who serves on the Nebraska Beef Council about their experience in Japan with the USMEF Heartland Team.
Watch the segment HERE.
Record Pace for U.S. Pork Exports Highlighted in FarmWeek Now
USMEF President and CEO Dan Halstrom spoke with FarmWeek Now Commodities Editor Rhiannon Branch about the strong pace of U.S. pork exports, which are projected to set volume and value records in 2024. Halstrom also discussed Colombia’s repeal of its H5N1-related restrictions on U.S. beef. FarmWeek Now is a publication of the Illinois Farm Bureau.
Read the article HERE.
Agriculture of America: Latest Export Results, Colombia Beef Access, Port Labor Situation
USMEF President and CEO Dan Halstrom joined Agriculture of America host Jesse Allen for a discussion of the latest (August) export results for U.S. pork, beef and lamb, which included outstanding demand from Mexico. Halstrom also provided an update on access for U.S. beef in Colombia, which was severely restricted for much of this year but was fully restored in late September. Halstrom and Allen also discussed the tentative agreement that ended the three-day longshoremen’s strike on the East and Gulf Coasts, but Halstrom cautioned that the parties must still complete a full labor contract by mid-January to avoid another work stoppage.
Listen to the segment HERE.
Latest Pork Export Results Detailed on U.S. Farm Report, AgDay
USMEF President and CEO Dan Halstrom recently discussed the strong August results posted by U.S. pork exports on U.S. Farm Report and AgDay. Watch the segments below:
Brownfield Coverage of U.S. Pork Promotions in Vietnam
Brownfield Ag News reporter Erin Anderson interviewed Indiana pork producer Jackie Ponder about her recent participation in the Porkstars chef competition and other promotional efforts for U.S. pork in Vietnam.
See the report HERE.
USMEF Comments on Impact of Port Strike and Tentative Labor Agreement
During the three-day longshoremen’s strike that suspended operations at East and Gulf Coast ports, USMEF President and CEO Dan Halstrom discussed the urgent need to end the impasse on FOX Business Network’s Mornings with Maria Bartiromo. Watch the segment HERE.
Halstrom also joined RFD-TV anchor Suzanne Alexander to discuss the situation. Watch HERE.
Erin Borror, USMEF VP of economic analysis, detailed the impact of the strike in an interview with Carah Hart of Brownfield Ag News.
When a tentative wage agreement ended the strike, Borror joined Hart again for a follow-up interview. Halstrom commented on the importance of getting cargo moving again off the East and Gulf Coasts in this AgDay segment.
AgriTalk Segment on August Red Meat Export Results
Following USDA’s release of August red meat export data, USMEF VP of Communications Joe Schuele joined AgriTalk host Chip Flory to discuss the highlights. Schuele notes that USMEF is now projecting U.S. pork exports to achieve annual volume and value records in 2024, surpassing the record volumes posted during China’s recovery from African swine fever. They also discuss Mexico’s strong demand for U.S. beef and pork.
Listen to the segment HERE.
Farm Journal’s PORK Coverage of Porkstars Competition in Vietnam
Farm Journal’s PORK Editor Jennifer Shike provided extensive coverage of the Porkstars chef competition in Vietnam, interviewing U.S. pork, soybean and corn industry representatives who participated in the event.
Read the article HERE.
More details on the Porkstars competition and other efforts to promote U.S. pork in Vietnam are also available in this USMEF video.
USMEF Details Potential Impact of East-Gulf Coast Port Strike
With just days remaining before a longshoremen’s strike could cease operations at U.S. East and Gulf Coast ports, USMEF commented on the severe impact this work stoppage would have on red meat exports. See remarks from USMEF President and CEO Dan Halstrom on:
Comments from USMEF VP of Communications Joe Schuele are available from This Week in Agribusiness, Agri-Pulse and Reuters.
