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USMEF in the News

Published: Mar 21, 2024

Coverage of USMEF’s Involvement in USDA Trade Mission to Korea

USMEF recently assisted in arranging activities for the delegation taking part in a USDA trade mission to South Korea, which was led by Under Secretary for Trade and Foreign Agricultural Affairs Alexis Taylor. Highlights from the trade mission included tours of an E-Mart Traders Wholesale Club and a Lotte Mart store, where delegates observed in-store sampling promotions of U.S. beef and pork. USMEF staff also participated in a USDA-led roundtable discussion about the Korean market.

Coverage is available from:

USDA’s trade delegation visited E-Mart Traders where they observed promotions of U.S. beef and pork. Pictured in front, left to right: Howon Nam, senior vice president of E-Mart Traders, USDA Under Secretary Alexis Taylor and Jihae Yang, USMEF (USDA photo).

Agriculture of America Segment on Strong February Exports

USMEF President and CEO Dan Halstrom joined Agriculture of America host Jesse Allen for a live discussion of the latest red meat export results. He noted that pork exports continued to show broad-based growth, while beef export value was also up significantly from a year ago.

Listen to the segment HERE.

Nebraska Rancher Rosemary Anderson Featured on Successful Farming Podcast

Nebraska rancher and former USMEF Executive Committee member Rosemary Anderson was recently the featured guest on Successful Farming’s 15 Minutes with a Farmer podcast. One of the topics Anderson addresses is the importance of being involved with industry organizations, recapping how much she learned through her leadership positions with USMEF, the Nebraska Beef Council and Nebraska Cattlemen.

Listen to the podcast HERE.

Ag Media Coverage of the Value to Corn and Soybeans Study

The independent study – commissioned by USMEF and conducted by The Juday Group – on the value red meat exports deliver for corn and soybean producers drew impressive coverage from agricultural media outlets. Some examples include: 

USDA Radio: USMEF’s Matt Copeland on Angola Trade Mission

USMEF Africa Representative Matt Copeland was featured on a USDA Radio report, discussing the agency’s recent agribusiness trade mission to Angola and the potential this market holds for U.S. red meat exports.

Listen to the segment HERE.

Pictured: USMEF Africa Representative Matt Copeland (right) speaks with USDA Deputy Secretary Xochitl Torres Small (center) during the USDA trade mission to Angola

Dan Halstrom Discusses Surging Pork Exports to Mexico on U.S. Farm Report

U.S. Farm Report contributor Chip Flory recently featured Mexico’s tremendous demand for U.S. pork in his “Chip’s Corner” segment, which included comments from USMEF President and CEO Dan Halstrom. In the interview, Halstrom explains that Mexico has evolved from mostly being a destination that took hams for further processing into a high-value market for a wider range of cuts – including pork loins.

Watch the segment HERE.

Erin Borror Shares Agricultural Trade Insights on Illinois Farm Bureau Podcast 

Taking Stalk is a new podcast produced by the Illinois Farm Bureau (IFB). Erin Borror, USMEF vice president of economic analysis, was featured on the podcast’s second episode. She joined IFB President Brian Duncan and Mark Wilson, an Illinois farmer and secretary-treasurer of the U.S. Grains Council, to discuss the current state of agricultural trade and the challenges U.S. exporters face as they look to expand and diversify international markets.  

Listen to the podcast HERE.

Coverage of USMEF's Participation in Pennsylvania Ag Expo 

Joe Schuele, USMEF vice president of communications, recently addressed Pennsylvania pork producers and other industry leaders at the PennAg Expo, held in Lebanon, Pa. He gave an update on the important contribution exports provide to producers’ bottom line, as well as an overview of global pork trade and a status report on U.S. pork’s primary competitors.

Coverage of the presentation is available from American Agriculturist.

Korea’s Strong Demand for U.S. Pork Detailed in National Hog Farmer

In a guest column for National Hog Farmer magazine, USMEF discusses the factors driving excellent demand for U.S. pork in South Korea. In 2023, pork exports to Korea were 9% above the previous year at 191,262 mt, the third largest on record, while export value was the second highest on record at $633.4 million (up 4%).

Read the article HERE.

Dan Halstrom Recaps January Export Results on AgriTalk, Agriculture of America, AgDay

 January was a strong month for U.S. red meat exports and USMEF President and CEO Dan Halstrom discussed the month’s highlights with AgriTalk Host Chip Flory, Agriculture of America Host Jesse Allen and AgDay Anchor Clinton Griffiths:

Longtime Industry Leader Lou Lamoreux Honored by Prairie Farmer

Lou Lamoreux, who for several years represented feedgrain producers on the USMEF Executive Committee, was honored by Prairie Farmer magazine as a 2024 Master Farmer. Lamoreux and his wife Sue live near Lanark, Ill., where their family operation raises cattle, corn, soybeans, wheat and hay.

In addition to his service to USMEF, Lamoreaux has held leadership positions in the Illinois corn and soybean industries and is currently vice chair of the checkoff division of the Illinois Beef Association.

Read about Lamoreux’s legacy of industry leadership HERE.

More details on the Master Farmer award and each of the 2024 honorees are available HERE.  

Lou Lamoreux

AgDay: Randy Spronk Addresses Sustainability of U.S. Livestock and Grain Production   

 AgDay recently shared USMEF Chair Randy Spronk’s comments on the efficiency and sustainability of U.S. corn and soybean production and how this message helps differentiate U.S. red meat in the global marketplace.

 Watch the segment HERE.

Coverage of USMEF at Pork Industry Forum

Record-breaking U.S. pork exports were top-of-mind at the Pork Industry Forum, held March 5-7 in Chicago. USMEF was represented at the conference by President and CEO Dan Halstrom and Senior Vice President of Industry Relations John Hinners.

News coverage of the global pork trade discussion at Pork Industry Forum included:

Dan Halstrom speaks with Meghan Grebner of Brownfield Ag News at Pork Industry Forum

Dean Meyer Joins Global Demand Panel on Market Talk

On a recent Market Talk webcast, USMEF Immediate Past Chair Dean Meyer joined host Jesse Allen for a discussion of how various sectors work together to enhance the bottom line of farmers and ranchers by expanding global demand for U.S. red meat, poultry and grain. The panel also included guests from the National Corn Growers Association, the USA Poultry and Egg Export Council and the U.S. Grains Council.

 Watch the discussion HERE.

Randy Spronk Discusses Global Meat Trade on This Week in Agribusiness 

Hosts Mike Pearson and Max Armstrong opened a recent edition of This Week in Agribusiness by interviewing USMEF Chair Randy Spronk from the trade show floor at Commodity Classic. Spronk recapped the 2023 performance of U.S. red meat exports, which included a pork export value record. He also addressed the importance of variety meat exports for adding value to every animal raised and emphasized the need for the U.S. to be more aggressive in securing global market access. 

Watch the segment HERE.

Pictured left to right: This Week in Agribusiness hosts Mike Pearson and Max Armstrong interview USMEF Chair Randy Spronk at Commodity Classic in Houston

Randy Spronk Speaks with AgDay on Importance of Market Access 

USMEF Chair Randy Spronk recently spoke with AgDay TV’s Michelle Rook about the need to reduce trade barriers for U.S. red meat. He encouraged U.S. trade officials to be more aggressive in pursuing free trade agreements that will expand market access for U.S. products. 

Watch the segment HERE.