USMEF in the News
U.S. Farm Report Highlights Value of Red Meat Exports to Corn and Soybeans
Reporting from the USMEF booth at the Commodity Classic trade show in Denver, U.S. Farm Report Anchor Tyne Morgan details an independent study that quantifies the value beef and pork exports return to row crop producers. USMEF President and CEO Dan Halstrom and Senior VP for Industry Relations John Hinners also comment on the critical support USMEF programs receive from corn and soybean producers.
Watch the segment HERE.
AgriTalk: Halstrom on Value of Red Meat Exports to Corn and Soybeans, Tariff Situation
USMEF President and CEO Dan Halstrom joined AgriTalk Host Chip Flory for a discussion of the independent study that quantifies the value beef and pork exports return to corn and soybean producers. They also discuss the latest developments on tariffs and potential retaliation, but also address the possibility of using these negotiations to eliminate market access barriers.
Listen to the segment HERE.
Halstrom Discusses Potential Impact of Tariffs and Retaliation on Red Meat Industry
Green Bay-based WNFL shared Dan Halstrom’s comments on the potential impact of new tariffs imposed (and later paused) on imports from Mexico and Canada and an increase in the tariff rate on certain goods from China.
Watch the segment HERE.
Boston Butt Burger’s Success in Colombia Highlighted in National Hog Farmer
In a guest column for National Hog Farmer magazine, USMEF discusses the popularity a new U.S. pork burger – the Boston butt burger, or “BBB” – has achieved in Colombia. The piece also speaks to the growth U.S. pork has achieved in the Colombian market for a rapidly expanding range of products.
Read the article HERE.
USMEF Addresses Concerns about Tariffs and Retaliatory Measures in Financial Times
In a Financial Times article focused on new U.S. tariffs on goods from Mexico and Canada (which were later paused) and higher tariffs on Chinese goods, USMEF Senior VP for Communications Joe Schuele commented on the potential impact of retaliatory measures on U.S. red meat exports.
Read the article HERE.
Schuele also discussed the potential impact of China’s retaliatory duties with BBC News.
Beef Board Leader Addresses Importance of International Marketing
Reflecting on his just-completed term as chair of the Cattlemen’s Beef Board, Kentucky cattle producer Andy Bishop spoke about the importance of building global demand for U.S. beef with Kevin Ochsner, host of NCBA’s Cattlemen to Cattlemen. Bishop emphasized that it is especially critical to export beef variety meat items and underutilized beef cuts.
Watch HERE.
Bishop shared similar thoughts with Ron Hays, Senior Farm and Ranch Broadcaster with Oklahoma Farm Report.
Listen to the interview HERE.
Record-Large 2024 Pork Exports Detailed on AgDay
On a recent edition of AgDay, USMEF President and CEO Dan Halstrom provided details on the year-end 2024 export data for U.S. pork, which revealed a record for both volume (just over 3 million metric tons) and value ($8.63 billion). In addition to leading market Mexico, exports set records in Central America, Colombia, New Zealand, Malaysia and several Caribbean markets. Value records were reached in South Korea, Australia and the Dominican Republic.
Watch the segment HERE.
Iowa Beef Producer Shares Central America Trade Mission Insights on KICD Radio
Jim Christensen, a farmer and cattle feeder from Royal, Iowa, who serves on the Iowa Beef Industry Council, recently traveled to Costa Rica and Guatemala on a trade mission led by Iowa Secretary of Agriculture Mike Naig and coordinated by the Iowa Economic Development Authority. Christensen got a firsthand look at how U.S. beef and pork are promoted and merchandised in Central America, and shared his observations with George Bower, farm director at Spencer, Iowa-based KICD Radio. Christensen also discussed some of the logistical challenges U.S. red meat faces in these markets.
Listen to the interview HERE.
Halstrom Provides Beef Export Outlook on NCBA’s Cattlemen to Cattlemen
At the Cattle Industry Annual Convention in San Antonio, USMEF President and CEO Dan Halstrom spoke with Kevin Ochsner, host of NCBA’s Cattlemen to Cattlemen, about how U.S. beef exports performed in 2024 and the export outlook for the coming year.
Halstrom explained that while tight supplies and higher beef prices are a concern for international buyers, demand for U.S. beef have proven to be very resilient – especially in Western Hemisphere markets such as Mexico and Central America.
Watch the interview HERE.
WNAX Radio: Halstrom Recaps 2024 Exports, Gives Insights for Coming Year
USMEF President and CEO Dan Halstrom recently spoke with Keith Lundberg, farm director at Yankton, S.D.-based WNAX Radio, about the record performance for U.S. pork exports in 2024 and the optimistic outlook for the coming year. Halstrom also discusses global opportunities for U.S. beef, taking into account the industry’s current supply constraints.
Listen to the interview HERE.
Coverage of USMEF at Cattle Industry Annual Convention
Beef exports and the potential for possible trade disruptions were top-of-mind for agricultural reporters covering the Cattle Industry Annual Convention in San Antonio. Coverage of USMEF during the convention included:
U.S. Beef and Pork’s Presence at Yakiniku Business Fair Highlighted on AgDay
AgDay recently highlighted USMEF’s promotion of U.S. beef and pork at the Yakiniku Business Fair – one of the most critical industry trade shows for Japan’s foodservice sector. The segment features comments from USMEF-Japan Marketing Director Tom Kasatani.
Watch HERE.
Agriculture of America: Dan Halstrom Details Year-End Export Results
USMEF President and CEO joined Agriculture of America Host Jesse Allen for a discussion of the year-end export results for U.S. pork, beef and lamb. This included a record performance for U.S. pork and a 5% jump in beef export value.
Exports delivered excellent returns for producers, with pork export value equating to a record-high $66 per head slaughtered and beef export value averaging $415 per fed head.
Listen to the segment HERE.
USMEF’s Jihae Yang Speaks to AgDay on Political Turmoil in Korea
A recent edition of AgDay featured observations from Jihae Yang, USMEF vice president for the Asia Pacific, on the impact of political turmoil in Korea on consumer demand for U.S. meat. Yang explains that while the situation has further weakened Korea’s currency against the U.S. dollar, consumer are largely unfazed.
Watch the segment HERE.
USMEF Chair Steve Hanson on University of Nebraska’s Market Journal
Early in his term as USMEF chair, Nebraska rancher and cattle feeder Steve Hanson was interviewed by Bryce Doeschot, host of the University of Nebraska-Lincoln’s Market Journal program. They discuss Hanson’s involvement with USMEF, the importance of beef exports to the bottom line of cattle producers and the critical role checkoff programs plays in expanding global demand for U.S. red meat.
Watch the interview HERE.
KDHL Radio Coverage of USMEF at Minnesota Ag Expo
USMEF participates in the annual Minnesota Ag Expo to share information about U.S. red meat exports and express appreciation for the outstanding support provided by Minnesota ag organizations and member companies.
Brad Hovel, who produces soybeans, corn and livestock near Cannon Falls, Minn., joined USMEF staff at the event. He spoke with Jerry Groskreutz of KDHL Radio, based in Faribault, Minn., about the important contributions red meat exports make to his bottom line, focusing particularly on the rapid growth of pork exports to Latin America.
Listen to the interview HERE.
Farm Journal: USMEF’s Take on Pork Trade Impact of Germany’s FMD Case
AgDay Anchor Clinton Griffiths recently shared insights from Erin Borror, USMEF vice president of economic analysis, on the impact Germany’s foot-and-mouth disease (FMD) case could have on global pork trade. Borror noted that market access for German pork outside of Europe was already limited due to African swine fever, and the FMD finding resulted in import bans in additional countries, including the United Kingdom and South Korea. Watch HERE.
More detailed coverage is also available from Farm Journal's PORK.
Importance of Duty-Free Access for U.S. Pork Detailed in National Hog Farmer
In a guest column for National Hog Farmer magazine, USMEF discussed the key role duty-free access has played in expanding global opportunities for U.S. pork, especially in Western Hemisphere markets. The article notes that duty-free access makes U.S. pork available and affordable to a wider range of customers, which helps grow per capita consumption.
USMEF also details the impact retaliatory duties had on pork exports to Mexico when such duties were imposed in 2018 and 2019. Furthermore, Brazilian pork did not have access to Mexico at that time but has recently established a foothold in the market. The presence of Brazilian pork has also heightened competition in the Dominican Republic.
Read the article HERE.
AgDay Highlights U.S. Pork and Beef Culinary Seminars in Honduras
USMEF Corporate Chef Germán Navarrete recently traveled to Honduras to train chefs from resorts and restaurants on how to develop new U.S. pork and beef dishes to feature on their menus, with many of these dishes incorporating local ingredients.
Chef Navarette’s readout from the seminars was featured on AgDay.
Agriculture of America: Latest Export Results and New Port Labor Contract
On a recent edition of Agriculture of America, USMEF President and CEO Dan Halstrom joined host Jesse Allen to detail the November export results for U.S. pork, beef and lamb. They also discuss the importance of the tentative port labor contract reached a few days earlier, securing continued flow of cargo through the East and Gulf Coasts.
Listen to the interview HERE.
USMEF’s Erin Borror Talks UK Market Access with AgDay and U.S. Farm Report
AgDay and U.S. Farm Report recently featured comments from Erin Borror, USMEF VP of economic analysis, explaining the lack of access for U.S. red meat in the United Kingdom. She noted that the UK is the only major importer in which U.S. red meat holds little or no market share, due to barriers that hinder exports of U.S. beef and pork. U.S. lamb also lacks access to the British market. Watch the segments below:
Coverage of USMEF’s Response to Port Labor Contract Agreement
The International Longshoremen’s Association (ILA) and United States Maritime Alliance (USMX) announced on Jan. 8 that they reached a tentative agreement on a new six-year master labor contract covering ports on the East and Gulf Coasts. The agreement averted a potential work stoppage that would have had severe implications for red meat exports and for all of U.S. agriculture.
Many news outlets carried comments from USMEF on the announcement, including:
Halstrom Addresses Urgency of Port Labor Contract on RFD-TV
As labor contract negotiations were set to resume between the International Longshoremen’s Association and the U.S. Maritime Alliance, USMEF President and CEO Dan Halstrom spoke to RFD-TV anchor Suzanne Alexander about the urgent need to avoid a work stoppage at East and Gulf Coast ports.
Watch the interview HERE.
Ag TV Network Segments Highlight USMEF’s Costco Seminars in Mexico
USMEF Corporate Chef German Navarrete appeared on AgDay to discuss recent seminars in which he trained Costco-Mexico personnel on marketing U.S. pork and beef cuts to foodservice clientele. The seminars were also featured on the Montana-based Western Ag Network. Watch the segments below:
Dan Halstrom Offers Export Outlook on AgweekTV
Agweek TV Anchor Emily Beal recently interviewed USMEF President and CEO Dan Halstrom on the outlook for U.S. red meat exports under the incoming Trump administration. Halstrom explained that while tariffs and possible retaliatory measures are a concern, major market access gains were also achieved during President Trump’s first term – including ratification of USMCA, the U.S.-China Phase One Agreement and the U.S.-Japan Trade Agreement.
Watch HERE (Halstrom interview is the final segment, beginning at 26:42).
USMEF Provides Updates on East/Gulf Coast Port Labor Impasse
On a recent edition of Agriculture of America, USMEF VP of Communications Joe Schuele joined guest host Mike Adams to discuss the impact of a potential work stoppage at East and Gulf Coast ports on U.S. red meat exports. Schuele also spoke with Brownfield Ag News Reporter Larry Lee on the situation, explaining that exporters are already facing difficult decisions about upcoming shipments scheduled to depart from the East or Gulf Coasts.
USMEF President and CEO Dan Halstrom also gave an update on the impasse with AgDay anchor Michelle Rook. The interviews are available below:
Coverage of USMEF at Nebraska Cattlemen Annual Convention
USMEF President and CEO Dan Halstrom and USMEF Chair Steve Hanson addressed ranchers, cattle feeders and other beef industry leaders at the Nebraska Cattlemen Annual Convention and Trade Show in Kearney, Neb., on Dec. 12, sharing updates on the latest beef export results and the state of global beef trade.
Coverage is available from Rural Radio Network Farm Director Susan Littlefield and Brownfield Ag News Anchor/Reporter Brandon Peoples:
AgDay on Latest Export Results for U.S. Pork, Beef
In separate segments, AgDay anchor Clinton Griffiths highlighted the year-over-year gains achieved by U.S. pork and beef exports in October. USMEF President and CEO Dan Halstrom comments on the record pace for pork exports in 2024 and highlights the October rebound for beef exports to South Korea and China. Watch below:
Beef Board Chair Spotlights International Marketing on Oklahoma Farm Report
Ron Hays, senior farm and ranch broadcaster with Oklahoma Farm Report, spoke with Cattlemen’s Beef Board Chair Andy Bishop about the import roles the Beef Checkoff Program plays in expanding beef demand. Bishop, a Kentucky cattle producer, specifically identifies international marketing programs for U.S. beef as a success story that generates important returns for producers.
Listen to the segment HERE.
Record-Large Pork Exports Highlighted on This Week in Agribusiness
USMEF VP of Communications Joe Schuele recently joined This Week in Agribusiness host Mike Pearson for a discussion of this year’s record-large pork exports and the factors driving demand for U.S. pork. Schuele also provides an update on beef exports, including growing in Mexico and other Western Hemisphere markets.
Watch the segment HERE.
More Coverage of USMEF at National Association of Farm Broadcasting Convention
Ag media networks continue to post interviews with USMEF Chair Steve Hanson and President and CEO Dan Halstrom from the National Association of Farm Broadcasting (NAFB) Convention in Kansas City. Recently aired interviews include:
Steve Hanson with WNAX Radio Farm Director Keith Lundberg
Dan Halstrom joins Ron Hays on Oklahoma Farm Report
Steve Hanson on Hoosier Ag Today
Southeast AgNet's Sabrina Halvorson speaks with Steve Hanson
Ag Television Network Coverage of USMEF’s Cuba Seminar
USMEF recently conducted a seminar in Miami that brought together exporters interested in conducting business in Cuba with prospective buyers from the Cuban market. The event received television coverage from Western Ag Network and AgDay. Watch the segments below: