USMEF in the News
USMEF Chair Steve Hanson on University of Nebraska’s Market Journal
Early in his term as USMEF chair, Nebraska rancher and cattle feeder Steve Hanson was interviewed by Bryce Doeschot, host of the University of Nebraska-Lincoln’s Market Journal program. They discuss Hanson’s involvement with USMEF, the importance of beef exports to the bottom line of cattle producers and the critical role checkoff programs plays in expanding global demand for U.S. red meat.
Watch the interview HERE.
KDHL Radio Coverage of USMEF at Minnesota Ag Expo
USMEF participates in the annual Minnesota Ag Expo to share information about U.S. red meat exports and express appreciation for the outstanding support provided by Minnesota ag organizations and member companies.
Brad Hovel, who produces soybeans, corn and livestock near Cannon Falls, Minn., joined USMEF staff at the event. He spoke with Jerry Groskreutz of KDHL Radio, based in Faribault, Minn., about the important contributions red meat exports make to his bottom line, focusing particularly on the rapid growth of pork exports to Latin America.
Listen to the interview HERE.
Farm Journal: USMEF’s Take on Pork Trade Impact of Germany’s FMD Case
AgDay Anchor Clinton Griffiths recently shared insights from Erin Borror, USMEF vice president of economic analysis, on the impact Germany’s foot-and-mouth disease (FMD) case could have on global pork trade. Borror noted that market access for German pork outside of Europe was already limited due to African swine fever, and the FMD finding resulted in import bans in additional countries, including the United Kingdom and South Korea. Watch HERE.
More detailed coverage is also available from Farm Journal's PORK.
Importance of Duty-Free Access for U.S. Pork Detailed in National Hog Farmer
In a guest column for National Hog Farmer magazine, USMEF discussed the key role duty-free access has played in expanding global opportunities for U.S. pork, especially in Western Hemisphere markets. The article notes that duty-free access makes U.S. pork available and affordable to a wider range of customers, which helps grow per capita consumption.
USMEF also details the impact retaliatory duties had on pork exports to Mexico when such duties were imposed in 2018 and 2019. Furthermore, Brazilian pork did not have access to Mexico at that time but has recently established a foothold in the market. The presence of Brazilian pork has also heightened competition in the Dominican Republic.
Read the article HERE.
AgDay Highlights U.S. Pork and Beef Culinary Seminars in Honduras
USMEF Corporate Chef Germán Navarrete recently traveled to Honduras to train chefs from resorts and restaurants on how to develop new U.S. pork and beef dishes to feature on their menus, with many of these dishes incorporating local ingredients.
Chef Navarette’s readout from the seminars was featured on AgDay.
Agriculture of America: Latest Export Results and New Port Labor Contract
On a recent edition of Agriculture of America, USMEF President and CEO Dan Halstrom joined host Jesse Allen to detail the November export results for U.S. pork, beef and lamb. They also discuss the importance of the tentative port labor contract reached a few days earlier, securing continued flow of cargo through the East and Gulf Coasts.
Listen to the interview HERE.
USMEF’s Erin Borror Talks UK Market Access with AgDay and U.S. Farm Report
AgDay and U.S. Farm Report recently featured comments from Erin Borror, USMEF VP of economic analysis, explaining the lack of access for U.S. red meat in the United Kingdom. She noted that the UK is the only major importer in which U.S. red meat holds little or no market share, due to barriers that hinder exports of U.S. beef and pork. U.S. lamb also lacks access to the British market. Watch the segments below:
Coverage of USMEF’s Response to Port Labor Contract Agreement
The International Longshoremen’s Association (ILA) and United States Maritime Alliance (USMX) announced on Jan. 8 that they reached a tentative agreement on a new six-year master labor contract covering ports on the East and Gulf Coasts. The agreement averted a potential work stoppage that would have had severe implications for red meat exports and for all of U.S. agriculture.
Many news outlets carried comments from USMEF on the announcement, including:
Halstrom Addresses Urgency of Port Labor Contract on RFD-TV
As labor contract negotiations were set to resume between the International Longshoremen’s Association and the U.S. Maritime Alliance, USMEF President and CEO Dan Halstrom spoke to RFD-TV anchor Suzanne Alexander about the urgent need to avoid a work stoppage at East and Gulf Coast ports.
Watch the interview HERE.
Ag TV Network Segments Highlight USMEF’s Costco Seminars in Mexico
USMEF Corporate Chef German Navarrete appeared on AgDay to discuss recent seminars in which he trained Costco-Mexico personnel on marketing U.S. pork and beef cuts to foodservice clientele. The seminars were also featured on the Montana-based Western Ag Network. Watch the segments below:
Dan Halstrom Offers Export Outlook on AgweekTV
Agweek TV Anchor Emily Beal recently interviewed USMEF President and CEO Dan Halstrom on the outlook for U.S. red meat exports under the incoming Trump administration. Halstrom explained that while tariffs and possible retaliatory measures are a concern, major market access gains were also achieved during President Trump’s first term – including ratification of USMCA, the U.S.-China Phase One Agreement and the U.S.-Japan Trade Agreement.
Watch HERE (Halstrom interview is the final segment, beginning at 26:42).
USMEF Provides Updates on East/Gulf Coast Port Labor Impasse
On a recent edition of Agriculture of America, USMEF VP of Communications Joe Schuele joined guest host Mike Adams to discuss the impact of a potential work stoppage at East and Gulf Coast ports on U.S. red meat exports. Schuele also spoke with Brownfield Ag News Reporter Larry Lee on the situation, explaining that exporters are already facing difficult decisions about upcoming shipments scheduled to depart from the East or Gulf Coasts.
USMEF President and CEO Dan Halstrom also gave an update on the impasse with AgDay anchor Michelle Rook. The interviews are available below:
Coverage of USMEF at Nebraska Cattlemen Annual Convention
USMEF President and CEO Dan Halstrom and USMEF Chair Steve Hanson addressed ranchers, cattle feeders and other beef industry leaders at the Nebraska Cattlemen Annual Convention and Trade Show in Kearney, Neb., on Dec. 12, sharing updates on the latest beef export results and the state of global beef trade.
Coverage is available from Rural Radio Network Farm Director Susan Littlefield and Brownfield Ag News Anchor/Reporter Brandon Peoples:
AgDay on Latest Export Results for U.S. Pork, Beef
In separate segments, AgDay anchor Clinton Griffiths highlighted the year-over-year gains achieved by U.S. pork and beef exports in October. USMEF President and CEO Dan Halstrom comments on the record pace for pork exports in 2024 and highlights the October rebound for beef exports to South Korea and China. Watch below:
Beef Board Chair Spotlights International Marketing on Oklahoma Farm Report
Ron Hays, senior farm and ranch broadcaster with Oklahoma Farm Report, spoke with Cattlemen’s Beef Board Chair Andy Bishop about the import roles the Beef Checkoff Program plays in expanding beef demand. Bishop, a Kentucky cattle producer, specifically identifies international marketing programs for U.S. beef as a success story that generates important returns for producers.
Listen to the segment HERE.
Record-Large Pork Exports Highlighted on This Week in Agribusiness
USMEF VP of Communications Joe Schuele recently joined This Week in Agribusiness host Mike Pearson for a discussion of this year’s record-large pork exports and the factors driving demand for U.S. pork. Schuele also provides an update on beef exports, including growing in Mexico and other Western Hemisphere markets.
Watch the segment HERE.
More Coverage of USMEF at National Association of Farm Broadcasting Convention
Ag media networks continue to post interviews with USMEF Chair Steve Hanson and President and CEO Dan Halstrom from the National Association of Farm Broadcasting (NAFB) Convention in Kansas City. Recently aired interviews include:
Steve Hanson with WNAX Radio Farm Director Keith Lundberg
Dan Halstrom joins Ron Hays on Oklahoma Farm Report
Steve Hanson on Hoosier Ag Today
Southeast AgNet's Sabrina Halvorson speaks with Steve Hanson
Coverage of Erin Borror at Midwest Pork Conference in Indiana
Erin Borror, USMEF VP of economic analysis, was a featured speaker at the Midwest Pork Conference, held Dec. 3 in Noblesville, Indiana.
Borror updated producers and other pork industry leaders on the factors that have helped drive U.S. pork exports to record levels, as well as the state of global pork trade, production and demand. Coverage of the conference is available from:
Ag Television Network Coverage of USMEF’s Cuba Seminar
USMEF recently conducted a seminar in Miami that brought together exporters interested in conducting business in Cuba with prospective buyers from the Cuban market. The event received television coverage from Western Ag Network and AgDay. Watch the segments below:
Iowa Trade Delegation Meets with USMEF in Japan and Taiwan
A delegation of ag industry leaders from Iowa recently visited Japan and Taiwan to learn more about those countries’ demand for U.S. agricultural products and participate in marketing activities. The trade mission was led by Iowa Deputy Secretary of Agriculture Grant Menke and coordinated by the Iowa Economic Development Authority.
USMEF staff in Tokyo and Taipei helped welcome the group and updated them on efforts to expand demand for U.S. pork and beef. Read more about the delegation’s activities in Northeast Iowa News.
Halstrom Talks Morocco Trade Mission, Export Outlook on Agriculture of America
USMEF President and CEO Dan Halstrom joined Agriculture of America host Jesse Allen for a live interview in which they discussed USDA’s agribusiness trade mission to Morocco, the red meat export outlook for 2025 and Halstrom’s presentation at the CattleFax Strategies and Outlook Seminar.
Listen to the interview HERE.
Coverage of USMEF at National Association of Farm Broadcasting Convention
USMEF President and CEO Dan Halstrom and newly elected USMEF Chair Steve Hanson recently conducted numerous interviews at the National Association of Farm Broadcasting (NAFB) Convention in Kansas City. Halstrom also participated in a panel discussion on the outlook for U.S. agricultural exports in the coming year.
Interviews from the convention will be aired over the next several weeks, but a sampling posted so far include:
Dan Halstrom joins Meghan Grebner of Brownfield Ag News
Dan Halstrom speaks with Jesse Allen of American Ag Network
Pork Industry Delegation’s Visit to Mexico Highlighted on RFD-TV
USMEF recently hosted more than 20 leaders from the U.S. pork industry in Mexico City as part of the final session of the Pork Leadership Institute, a joint program by the National Pork Producers Council and National Pork Board.
A video featuring interviews with participants and highlights from promotional activities for U.S. pork recently aired on RFD-TV. Watch the segment HERE.
Dan Halstrom Discusses U.S.-Mexico Trade Relations on U.S. Farm Report
A recent edition of U.S. Farm Report focused on the outlook for trade policy under the incoming Trump administration. USMEF President and CEO Dan Halstrom was among those interviewed by host Tyne Morgan, with his comments mainly focusing on the importance of U.S.-Mexico trade relations and the need to preserve market access under the U.S.-Mexico-Canada Agreement.
Watch the segment HERE.
Halstrom Speaks with RFD-TV on Trade Policy Outlook for Year Ahead
USMEF President and CEO Dan Halstrom recently spoke with RFD-TV on the outlook for trade policy in 2025. Halstrom notes that while there are concerns about an increase in trade tensions under President-elect Donald Trump, U.S. agriculture secured many important gains during the first Trump administration, including the U.S.-China Phase One Agreement, the U.S.-Japan Agreement and ratification of the U.S.-Mexico-Canada Agreement.
Watch the segment HERE.
Texas Farm Bureau Radio Network Coverage of the USMEF Strategic Planning Conference
Tom Nicolette, senior producer with the Texas Farm Bureau Radio Network, provided on-site coverage from the USMEF Strategic Planning Conference in Tucson. Nicolette posted several interviews from the conference, including:
Texas Beef Council representative Kara Dudley, a rancher from Horseshoe Bay, Texas, shares her observations from the conference and speaks to the importance of the partnership between USMEF and the Texas Beef Council.
John Hinners, USMEF senior vice president for industry relations, discusses the panel of livestock producers who shared their experience in international markets with conference attendees.
Guest speaker Jim Wiesemeyer of ProFarmer discusses the potential impact of Trump administration on trade policy.
U.S. Pork’s Growing Presence in Malaysia Spotlighted in National Hog Farmer
In a guest column for National Hog Farmer magazine, USMEF ASEAN Director Sabrina Yin discusses the factors driving a sharp increase in U.S. pork shipments to Malaysia over the past two years. Aaron Hunerdosse, vice president of international sales for Seaboard Foods also speaks to Malaysia’s heightened appetite for U.S. pork and the market’s potential for continued growth.
Read the article HERE.
Hanson, Halstrom Join RFD-TV Live from USMEF Strategic Planning Conference
Newly elected USMEF Chair Steve Hanson spoke with RFD-TV news anchor Tammi Arender live from the USMEF Strategic Planning Conference in Tucson, Ariz. Hanson described his Nebraska cattle operation, provided highlights from the conference and detailed the important role checkoff funding plays in international marketing of U.S. red meat.
Watch the interview HERE.
Earlier in the week, USMEF President and CEO Dan Halstrom joined news anchor Suzanne Alexander for a discussion of the latest red meat export results, including the record pace for pork exports.
Watch the interview HERE.
