USMEF Develops New Beef Variety Meat Photo Guidebook
The 40-page booklet is a ready reference to visually show and explain the products that are available. Importers then can obtain product specs from exporters.
“We have heard from the marketplace that there is a need for a resource like this that provides high-quality photos to depict beef variety meat cuts that are in high demand in our export markets,” said Paul Clayton, USMEF senior vice president of technical services. “Colorado Beef Council stepped forward and helped make this project possible.”
In addition to making the booklets available to its exporter members, USMEF also will utilize the images and product descriptions in key export markets to develop customized versions to help U.S. beef importers.