USMEF BOD Meeting ...
USMEF BOD Meeting
Competitive Insights And Market Intelligence Dominate Today’s Proceedings
As economies improve around the world, so do opportunities and challenges for U.S. beef and pork, was the message members heard at the general session of the USMEF Board Of Directors Strategic Planning And Marketing Conference in San Antonio today.
Members heard market intelligence from USMEF staff before breakout sessions permitted one-on-one questioning and a more intensive insight into export markets.
Members learned the Western Hemisphere accounts for approximately 30 percent of U.S. pork export and 63 percent of U.S. beef exports, although the latter is on account of continuing bans on U.S. beef in Japan, South Korea and other Asian nations. Once those bans are lifted, improving economies, the expansion of modern retail stores and free trade agreements securing greater market access, USMEF sees greater opportunities for U.S. pork and beef.
In the next three years, for example, USMEF projects U.S. pork exports to Central and South America will increase 17 percent with help from targeted promotion of processed pork products in the retail sector while U.S. beef exports are forecast to increase 184 percent as promotion of high-quality cuts builds demand for U.S grain-fed beef.
Exports to Mexico, currently the No. 1 market for U.S. beef, are expected to expand 23 percent in the next three years as USMEF introduces new cuts and educates consumers on U.S. food safety and meat freshness. USMEF forecasts U.S. pork exports can be increased 11 percent by developing distribution channels to increase market penetration and proactive action to resolve border issues.
The diverse Europe, Russia and the Middle East region has 1 billion consumers half of whom are affluent and half live in developing countries. The region is a net meat importer and the European Union’s (EU) new beef deficit continues to grow, a factor that should shape a willingness to lessen its restrictions on beef imports. In the Middle East, U.S. beef is regaining market share quickly with aggressive USMEF campaigns reintroducing U.S. beef and beef livers into markets like Egypt.
In the Asia-Pacific region, market access and tariffs are always challenging and USMEF is closely monitoring avian influenza and its effect on the poultry trade and red meat demand.
Japan is the No. 1 market for U.S. pork, and the United States is the leader in its chilled pork import market. Just 10 years ago, the United States was a niche supplier to Japan but USMEF activities and industry efforts have turned it into a major player.
When the United States regains access to the Japanese market, the move will be good for Japanese consumers, who will have lower prices and more choice. Regaining consumer confidence and merchandising new cuts are going to be the key to steadily restoring U.S. beef exports to pre-bovine spongiform encephalopathy (BSE) levels.
South Korea is expected to resume U.S. beef imports shortly after Japan, and U.S. pork is becoming a regular item as USMEF efforts have increased its availability in restaurants and retail stores.
Taiwan, which opened to U.S. beef last April and re-closed in late June after the second U.S. case of BSE was announced, has stocks to last through December. When Taiwan reopens, USMEF will emphasize U.S. beef safety to Taiwanese consumers.
China’s growing pork consumption is a key issue for the United States in creating opportunities for U.S. pork in foodservice and restaurant chains. When China opens to U.S. beef, USMEF sees China’s preference for marbled beef as a competitive advantage for the United States.
As worldwide population and per capita income rise, red meat consumption rises with them. USMEF helps the U.S. beef and pork industries zero-in on the opportunities and challenges of each market by providing an overview, specialized local knowledge and experienced staff to help with specific problems.
New Beef Cuts for Japan — A USMEF Sales & Marketing Seminar
After almost two years of exclusion, USMEF wants to help U.S. exporters quickly recapture the market when Japan reopens to U.S. beef. The imminent agreement with Japan will likely restrict U.S. beef exports to animals of 20 months or younger, and beef from as few as 15 percent of U.S. cattle will qualify for export to Japan. USMEF will lay out a strategy to help exporters maximize the value of the cattle that are eligible at New Beef Cuts for Japan — A USMEF Sales & Marketing Seminar in Omaha and Lincoln, Nebraska, Nov. 29 (1:00 p.m.-5 p.m.) and 30 (9 a.m.-noon).
The seminar includes a demonstration of how to prepare four of the 17 cuts for different Japanese dishes by USMEF-Japan Senior Marketing Director Takemichi Yamashoji, and Ms. Hiromi Akahori, a registered nutritionist and vice president of the Akahori Cooking Institute, will cook the dishes for participants to sample.
Complete details of the seminar are in an online brochure.
USMEF BOD Meeting
Competitive Insights And Market Intelligence Dominate Today’s Proceedings
As economies improve around the world, so do opportunities and challenges for U.S. beef and pork, was the message members heard at the general session of the USMEF Board Of Directors Strategic Planning And Marketing Conference in San Antonio today.
Members heard market intelligence from USMEF staff before breakout sessions permitted one-on-one questioning and a more intensive insight into export markets.
Members learned the Western Hemisphere accounts for approximately 30 percent of U.S. pork export and 63 percent of U.S. beef exports, although the latter is on account of continuing bans on U.S. beef in Japan, South Korea and other Asian nations. Once those bans are lifted, improving economies, the expansion of modern retail stores and free trade agreements securing greater market access, USMEF sees greater opportunities for U.S. pork and beef.
In the next three years, for example, USMEF projects U.S. pork exports to Central and South America will increase 17 percent with help from targeted promotion of processed pork products in the retail sector while U.S. beef exports are forecast to increase 184 percent as promotion of high-quality cuts builds demand for U.S grain-fed beef.
Exports to Mexico, currently the No. 1 market for U.S. beef, are expected to expand 23 percent in the next three years as USMEF introduces new cuts and educates consumers on U.S. food safety and meat freshness. USMEF forecasts U.S. pork exports can be increased 11 percent by developing distribution channels to increase market penetration and proactive action to resolve border issues.
The diverse Europe, Russia and the Middle East region has 1 billion consumers half of whom are affluent and half live in developing countries. The region is a net meat importer and the European Union’s (EU) new beef deficit continues to grow, a factor that should shape a willingness to lessen its restrictions on beef imports. In the Middle East, U.S. beef is regaining market share quickly with aggressive USMEF campaigns reintroducing U.S. beef and beef livers into markets like Egypt.
In the Asia-Pacific region, market access and tariffs are always challenging and USMEF is closely monitoring avian influenza and its effect on the poultry trade and red meat demand.
Japan is the No. 1 market for U.S. pork, and the United States is the leader in its chilled pork import market. Just 10 years ago, the United States was a niche supplier to Japan but USMEF activities and industry efforts have turned it into a major player.
When the United States regains access to the Japanese market, the move will be good for Japanese consumers, who will have lower prices and more choice. Regaining consumer confidence and merchandising new cuts are going to be the key to steadily restoring U.S. beef exports to pre-bovine spongiform encephalopathy (BSE) levels.
South Korea is expected to resume U.S. beef imports shortly after Japan, and U.S. pork is becoming a regular item as USMEF efforts have increased its availability in restaurants and retail stores.
Taiwan, which opened to U.S. beef last April and re-closed in late June after the second U.S. case of BSE was announced, has stocks to last through December. When Taiwan reopens, USMEF will emphasize U.S. beef safety to Taiwanese consumers.
China’s growing pork consumption is a key issue for the United States in creating opportunities for U.S. pork in foodservice and restaurant chains. When China opens to U.S. beef, USMEF sees China’s preference for marbled beef as a competitive advantage for the United States.
As worldwide population and per capita income rise, red meat consumption rises with them. USMEF helps the U.S. beef and pork industries zero-in on the opportunities and challenges of each market by providing an overview, specialized local knowledge and experienced staff to help with specific problems.
New Beef Cuts for Japan — A USMEF Sales & Marketing Seminar
After almost two years of exclusion, USMEF wants to help U.S. exporters quickly recapture the market when Japan reopens to U.S. beef. The imminent agreement with Japan will likely restrict U.S. beef exports to animals of 20 months or younger, and beef from as few as 15 percent of U.S. cattle will qualify for export to Japan. USMEF will lay out a strategy to help exporters maximize the value of the cattle that are eligible at New Beef Cuts for Japan — A USMEF Sales & Marketing Seminar in Omaha and Lincoln, Nebraska, Nov. 29 (1:00 p.m.-5 p.m.) and 30 (9 a.m.-noon).
The seminar includes a demonstration of how to prepare four of the 17 cuts for different Japanese dishes by USMEF-Japan Senior Marketing Director Takemichi Yamashoji, and Ms. Hiromi Akahori, a registered nutritionist and vice president of the Akahori Cooking Institute, will cook the dishes for participants to sample.
Complete details of the seminar are in an online brochure.