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USMEF Appoints South American Representative

Published: Apr 05, 2011
Recognizing the opportunities for increased beef, pork and lamb exports to South America, USMEF has retained an experienced food and agricultural industry veteran to manage the South America region. She will be based in Lima, Peru.

Jessica Julca has more than 10 years of food industry experience in her native Peru, having served as a manager over quality control and food safety technologies for one company and in sales management for another. She also has been an industry consultant on quality control, and has developed marketing strategies to distribute red meat products to hotels and high-end restaurants.

“We are continually looking at regions where the combination of growing income and expanding population offers opportunities for U.S. red meat exports,” said Philip Seng, USMEF president and CEO. “South America is a competitive region with both strong domestic red meat industries and a healthy appetite for meat.

“We believe there is potential for high-quality, grain-fed U.S. red meat products to gain market share in South America and help us diversify our export markets,” Seng added. “With Jessica’s strong background in production, sales and marketing, she will be a great addition to help the U.S. expand our presence in South America.”