USMEF, AIT Leadership Discuss U.S. Market Opportunities in Taiwan
USMEF, AIT Leadership Discuss U.S. Market Opportunities in Taiwan
Market opportunities for U.S. pork and beef were on the agenda when the leadership of USMEF and the American Institute of Taiwan (AIT) met this week in Taipei.
AIT Director William Stanton, Agriculture Trade Office Director Keith Schneller and Agricultural Specialist Rosemary Kao met with a team of USMEF senior managers led by Philip Seng, president and CEO, Joel Haggard, senior vice president Asia-Pacific, and Davis Wu, USMEF-Taiwan director.
Phil Seng and William Stanton
Among the subjects reviewed were upcoming elections in Taiwan, a proposed referendum to ban U.S. beef, and efforts to promote U.S. beef and pork in Taiwan.
“We appreciate all the work that AIT is doing to defend and expand access for U.S. beef in Taiwan,” said Seng. “Despite challenging conditions, it’s a very positive sign that the value of U.S. beef sales in Taiwan set an all-time record in 2009 even as global beef sales were down.”
U.S. pork exports to Taiwan also set a new record, jumping 35 percent in volume and 26 percent in value versus 2008 while global pork exports fell by double digits.
“AIT has been a valuable supporter of USMEF’s efforts to expand market share for U.S. beef and pork and ensure the broadest possible access,” said Seng. “This is a very dynamic market with the number of retail outlets doubling over the past 15 years, so the potential for growth is enormous.”
Seng noted that he is impressed with the continuing enthusiasm for U.S. red meat in Taiwan. This week alone, more than a dozen food reporters turned out for the debut of a new dry-aging facility for prime U.S. steaks at the five-star Sherwood Hotel, and USMEF collaborated with the Texas Beef Council on a bone-in beef reception for more than 80 Taiwan meat buyers, importers and processors.
“As the economy in Taiwan rebounds and fuels domestic spending, we are seeing progress in this market,” said Seng. “We must do everything possible to sustain this robust growth and guard against anything that might interrupt this momentum in the beef and pork arenas.”
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
USMEF, AIT Leadership Discuss U.S. Market Opportunities in Taiwan
Market opportunities for U.S. pork and beef were on the agenda when the leadership of USMEF and the American Institute of Taiwan (AIT) met this week in Taipei.
AIT Director William Stanton, Agriculture Trade Office Director Keith Schneller and Agricultural Specialist Rosemary Kao met with a team of USMEF senior managers led by Philip Seng, president and CEO, Joel Haggard, senior vice president Asia-Pacific, and Davis Wu, USMEF-Taiwan director.
Phil Seng and William Stanton
Among the subjects reviewed were upcoming elections in Taiwan, a proposed referendum to ban U.S. beef, and efforts to promote U.S. beef and pork in Taiwan.
“We appreciate all the work that AIT is doing to defend and expand access for U.S. beef in Taiwan,” said Seng. “Despite challenging conditions, it’s a very positive sign that the value of U.S. beef sales in Taiwan set an all-time record in 2009 even as global beef sales were down.”
U.S. pork exports to Taiwan also set a new record, jumping 35 percent in volume and 26 percent in value versus 2008 while global pork exports fell by double digits.
“AIT has been a valuable supporter of USMEF’s efforts to expand market share for U.S. beef and pork and ensure the broadest possible access,” said Seng. “This is a very dynamic market with the number of retail outlets doubling over the past 15 years, so the potential for growth is enormous.”
Seng noted that he is impressed with the continuing enthusiasm for U.S. red meat in Taiwan. This week alone, more than a dozen food reporters turned out for the debut of a new dry-aging facility for prime U.S. steaks at the five-star Sherwood Hotel, and USMEF collaborated with the Texas Beef Council on a bone-in beef reception for more than 80 Taiwan meat buyers, importers and processors.
“As the economy in Taiwan rebounds and fuels domestic spending, we are seeing progress in this market,” said Seng. “We must do everything possible to sustain this robust growth and guard against anything that might interrupt this momentum in the beef and pork arenas.”
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.