US Red Meat Industry Shows off Wares to South East Asia and Beyond
US Red Meat Industry Shows off Wares to South East Asia and Beyond
U.S. exporters showcased a range of U.S. beef and pork products last week at Southeast Asia’s largest food exhibition, Food and Hotel Asia 2010. The Singapore show – a biennial event – attracts principal buyers and end-users from a large swath of Asia including the Philippines, Indonesia, Malaysia, Vietnam, Cambodia and as far afield as the Middle East, Korea, Taiwan and China.
“Food and Hotel Asia is generally regarded as a must-attend event for Asian meat buyers; this is where exporters meet with the principal regional buyers under one roof in the space of four days,” said USMEF ASEAN Director Sabrina Yin.
USMEF exhibited in the show’s USA pavilion in one of the nine exhibition halls. This was the 17th Food and Hotel Asia exhibition and the 2,500 registered exhibitors was the most in its history. The show attracted 52,000 attendees of whom 42 percent came from outside Singapore.
USMEF exhibited in the USA Pavilion
USMEF members Tyson Foods, the Ruprecht Company, Meyer Natural Angus, Rose Packing, Certified Angus Beef and Sugardale Foods exhibited at the federation’s booth. Other U.S. red meat exporters exhibited at their distributors’ booths. Food and Hotel Asia was an opportunity for USMEF-ASEAN to provide extensive sampling to the trade of underutilized beef and pork items and a range of processed meat.
Buyers found a lot of information on U.S. pork and beef at the USMEF booth
“Sampling is critical,” according to Yin, “and we structure our presence to allow our members to be able to prepare samples tastefully and tastily.” In addition to cooking samples for exhibitors, USMEF provided more extensive sampling of target beef and pork promotion items for this year, including beef shoulder clod hearts, chuck flap tail, chuck eye log, inside skirt, pork blade meat (false lean), a range of sausage products and a range of beef and pork items.
“Food and Hotel Asia is a valuable venue to observe competitor activities and products,” said USMEF Senior VP Asia Pacific Joel Haggard. U.S. competitors invested heavily in Food and Hotel Asia. Meat and Livestock Australia and Canadian Pork International both had large booths. The Argentine Beef Promotion Institute (IPCVA) and the Brazilian Pork industry and Export Association (ABIPECS) also promoted their products.
U.S. pork and beef hold a minority share of Southeast Asia’s meat trade. Australia dominates the large Indonesian beef market through live cattle exports, and India, Brazil and Australia wrestle over the huge tonnage of low-cost lean beef that is imported annually by the Philippines and Malaysia. Southeast Asia is not a large pork importing region, except for the Philippines, which in recent years has ramped up pork imports to meet demand by the processing industry and consumers.
“One interesting take-away from Food and Hotel Asia in terms of market intelligence is the concurrent pork shortage in Malaysia, Thailand and the Philippines,” reported Haggard. Last week the Malaysian Government licensed eight additional importers to import pork to help alleviate rising domestic prices. Shortages last year in the Philippines resulted in record volumes of pork imports, including muscle cuts, offal, fat and skins. In the first two months of 2010, U.S. exports of beef and pork to ASEAN countries are up 18 percent and 48 percent in volume respectively.
“We are bullish on the ASEAN region,” said Haggard. “The appreciation of local currencies, high domestic prices and hopefully improving market access will allow the U.S. red meat industry to expand its footprint in the region in coming years.”
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
US Red Meat Industry Shows off Wares to South East Asia and Beyond
U.S. exporters showcased a range of U.S. beef and pork products last week at Southeast Asia’s largest food exhibition, Food and Hotel Asia 2010. The Singapore show – a biennial event – attracts principal buyers and end-users from a large swath of Asia including the Philippines, Indonesia, Malaysia, Vietnam, Cambodia and as far afield as the Middle East, Korea, Taiwan and China.
“Food and Hotel Asia is generally regarded as a must-attend event for Asian meat buyers; this is where exporters meet with the principal regional buyers under one roof in the space of four days,” said USMEF ASEAN Director Sabrina Yin.
USMEF exhibited in the show’s USA pavilion in one of the nine exhibition halls. This was the 17th Food and Hotel Asia exhibition and the 2,500 registered exhibitors was the most in its history. The show attracted 52,000 attendees of whom 42 percent came from outside Singapore.
USMEF exhibited in the USA Pavilion
USMEF members Tyson Foods, the Ruprecht Company, Meyer Natural Angus, Rose Packing, Certified Angus Beef and Sugardale Foods exhibited at the federation’s booth. Other U.S. red meat exporters exhibited at their distributors’ booths. Food and Hotel Asia was an opportunity for USMEF-ASEAN to provide extensive sampling to the trade of underutilized beef and pork items and a range of processed meat.
Buyers found a lot of information on U.S. pork and beef at the USMEF booth
“Sampling is critical,” according to Yin, “and we structure our presence to allow our members to be able to prepare samples tastefully and tastily.” In addition to cooking samples for exhibitors, USMEF provided more extensive sampling of target beef and pork promotion items for this year, including beef shoulder clod hearts, chuck flap tail, chuck eye log, inside skirt, pork blade meat (false lean), a range of sausage products and a range of beef and pork items.
“Food and Hotel Asia is a valuable venue to observe competitor activities and products,” said USMEF Senior VP Asia Pacific Joel Haggard. U.S. competitors invested heavily in Food and Hotel Asia. Meat and Livestock Australia and Canadian Pork International both had large booths. The Argentine Beef Promotion Institute (IPCVA) and the Brazilian Pork industry and Export Association (ABIPECS) also promoted their products.
U.S. pork and beef hold a minority share of Southeast Asia’s meat trade. Australia dominates the large Indonesian beef market through live cattle exports, and India, Brazil and Australia wrestle over the huge tonnage of low-cost lean beef that is imported annually by the Philippines and Malaysia. Southeast Asia is not a large pork importing region, except for the Philippines, which in recent years has ramped up pork imports to meet demand by the processing industry and consumers.
“One interesting take-away from Food and Hotel Asia in terms of market intelligence is the concurrent pork shortage in Malaysia, Thailand and the Philippines,” reported Haggard. Last week the Malaysian Government licensed eight additional importers to import pork to help alleviate rising domestic prices. Shortages last year in the Philippines resulted in record volumes of pork imports, including muscle cuts, offal, fat and skins. In the first two months of 2010, U.S. exports of beef and pork to ASEAN countries are up 18 percent and 48 percent in volume respectively.
“We are bullish on the ASEAN region,” said Haggard. “The appreciation of local currencies, high domestic prices and hopefully improving market access will allow the U.S. red meat industry to expand its footprint in the region in coming years.”
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.