U.S. Premium Beef Brings Asian Barbecue Sizzle to NCBA Trade Show
U.S. Premium Beef Brings Asian Barbecue Sizzle to NCBA Trade Show
One of the most popular attractions at Wednesday evening's grand opening of the National Cattlemen’s Beef Association (NCBA) trade show in San Antonio belonged to USMEF member U.S. Premium Beef. The company decided to promote the value of U.S. beef exports by serving samples of the Asian barbecue dish Yakiniku – a thinly sliced cut derived from the beef short rib that is especially popular in South Korea and Japan. The samples were enjoyed by a steady stream of cattle producers throughout the evening.
Bill Miller, director of communications for U.S. Premium Beef, explained that the purpose of the barbecue promotion was to illustrate to cattle producers the importance of beef exports to their industry and to the bottom line of their operations.
“Exports are very important to our company and very important to U.S. cattle producers,” Miller said. “And this is a great way to show cattlemen how their product is actually prepared and consumed in foreign markets.”
Miller also commented on the important role played by the Beef Checkoff Program in promoting U.S. beef in overseas markets.
“We're strong supporters of the checkoff and particularly the way it is used in foreign markets,” he said. “Demand for U.S. beef is really strong in Asia and we would like to have greater access to these markets. So we absolutely support anything that can be done to better promote U.S. beef over there. It's a great effort.”
U.S. Premium Beef highlights the value of beef exports by serving Asian barbecue to cattle producers attending the NCBA trade show in San Antonio
Hundreds of cattle producers also visited USMEF's trade show booth to learn about USMEF’s foreign marketing programs and the latest trends in beef exports.
The NCBA trade show continues today and Friday in conjunction with the Cattle Industry Annual Convention, which has drawn nearly 6,000 cattle producers to San Antonio.
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
U.S. Premium Beef Brings Asian Barbecue Sizzle to NCBA Trade Show
One of the most popular attractions at Wednesday evening's grand opening of the National Cattlemen’s Beef Association (NCBA) trade show in San Antonio belonged to USMEF member U.S. Premium Beef. The company decided to promote the value of U.S. beef exports by serving samples of the Asian barbecue dish Yakiniku – a thinly sliced cut derived from the beef short rib that is especially popular in South Korea and Japan. The samples were enjoyed by a steady stream of cattle producers throughout the evening.
Bill Miller, director of communications for U.S. Premium Beef, explained that the purpose of the barbecue promotion was to illustrate to cattle producers the importance of beef exports to their industry and to the bottom line of their operations.
“Exports are very important to our company and very important to U.S. cattle producers,” Miller said. “And this is a great way to show cattlemen how their product is actually prepared and consumed in foreign markets.”
Miller also commented on the important role played by the Beef Checkoff Program in promoting U.S. beef in overseas markets.
“We're strong supporters of the checkoff and particularly the way it is used in foreign markets,” he said. “Demand for U.S. beef is really strong in Asia and we would like to have greater access to these markets. So we absolutely support anything that can be done to better promote U.S. beef over there. It's a great effort.”
U.S. Premium Beef highlights the value of beef exports by serving Asian barbecue to cattle producers attending the NCBA trade show in San Antonio
Hundreds of cattle producers also visited USMEF's trade show booth to learn about USMEF’s foreign marketing programs and the latest trends in beef exports.
The NCBA trade show continues today and Friday in conjunction with the Cattle Industry Annual Convention, which has drawn nearly 6,000 cattle producers to San Antonio.
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.