U.S. Pork On The Beach

Japan

U.S. Pork On The Beach

USMEF spread the word about high-quality U.S. pork at an American Pork Booth at the Third Annual Beachlife in Odaiba Festival.

The Beachlife in Odaiba Festival is a one-day family event at a Tokyo beach area.  The May 5 festival promoted good ecological practices and food and fun on the beach.  More

than 20,000 people, mainly families, enjoyed the great weather, the fun activities and the fine food. Through events of this nature, USMEF establishes a positive image for U.S. pork based on quality, consistency and value that reinforce long-term purchasing loyalty. Japanese consumers typically regard Japanese pork as the only quality chilled pork in the meat case, but USMEF is slowly bringing them around to acknowledging the quality of U.S. pork. USMEF-Japan ‘s “Everyday Delicious” U.S. pork campaign demonstrates how good U.S. pork can be as a daily protein source for Japanese families . 

Festival-goers lined up for U.S. pork tortilla wraps at the American Pork Booth, and as the word spread the lines got longer. The word of mouth — “American Pork is so very tender, and good in tortillas”; American Pork is delicious even cold”; and “I would love to have American Pork again” — meant people queued for as much as 30 minutes before the set sample times and 1,000 samples were eaten.

USMEF also distributed U.S. pork information and gave attendees the chance to play an American pork dartboard game.

Long Lines Form For U.S. Beef At Festival In Japan

Two million people attend the Hakata Dontaku Festival in Fukuoka City, Japan, every year and USMEF was a cosponsor with an American Beef Booth at the festival, May 3-4. The booth was ideal for USMEF’s “We Care” American Beef tasting and to spread the word among festival-goers in the heart of Wagyu country that U.S. beef is delicious and safe. Events like this build a positive image of U.S. beef among consumers by reacquainting them with its taste, nutritional values and other positive attributes, including safety.  They also leverage the presence of millions of consumers who might not otherwise be exposed to U.S. beef if it is not currently served at the restaurants where they dine or on display at the retail stores where they shop. A popular, successful festival also connects the positive perception consumers feel towards itwith the delicious U.S. beef they eat there.

Long lines materialized at the booth ahead of short rib tastings and 3,000 samples were cooked, served and enjoyed. Even though Fukuoka is on the island of Kyushu, one of the largest Wagyu-producing areas, the comments were extremely positive: “American Beef is delicious.  It’s juicy and flavorful” and “I would definitely eat American Beef again.” USMEF also set up a ring toss game at the booth and more than 1,000 people were given prizes and information on U.S. beef.

 

Japan

U.S. Pork On The Beach

USMEF spread the word about high-quality U.S. pork at an American Pork Booth at the Third Annual Beachlife in Odaiba Festival.

The Beachlife in Odaiba Festival is a one-day family event at a Tokyo beach area.  The May 5 festival promoted good ecological practices and food and fun on the beach.  More

than 20,000 people, mainly families, enjoyed the great weather, the fun activities and the fine food. Through events of this nature, USMEF establishes a positive image for U.S. pork based on quality, consistency and value that reinforce long-term purchasing loyalty. Japanese consumers typically regard Japanese pork as the only quality chilled pork in the meat case, but USMEF is slowly bringing them around to acknowledging the quality of U.S. pork. USMEF-Japan ‘s “Everyday Delicious” U.S. pork campaign demonstrates how good U.S. pork can be as a daily protein source for Japanese families . 

Festival-goers lined up for U.S. pork tortilla wraps at the American Pork Booth, and as the word spread the lines got longer. The word of mouth — “American Pork is so very tender, and good in tortillas”; American Pork is delicious even cold”; and “I would love to have American Pork again” — meant people queued for as much as 30 minutes before the set sample times and 1,000 samples were eaten.

USMEF also distributed U.S. pork information and gave attendees the chance to play an American pork dartboard game.

Long Lines Form For U.S. Beef At Festival In Japan

Two million people attend the Hakata Dontaku Festival in Fukuoka City, Japan, every year and USMEF was a cosponsor with an American Beef Booth at the festival, May 3-4. The booth was ideal for USMEF’s “We Care” American Beef tasting and to spread the word among festival-goers in the heart of Wagyu country that U.S. beef is delicious and safe. Events like this build a positive image of U.S. beef among consumers by reacquainting them with its taste, nutritional values and other positive attributes, including safety.  They also leverage the presence of millions of consumers who might not otherwise be exposed to U.S. beef if it is not currently served at the restaurants where they dine or on display at the retail stores where they shop. A popular, successful festival also connects the positive perception consumers feel towards itwith the delicious U.S. beef they eat there.

Long lines materialized at the booth ahead of short rib tastings and 3,000 samples were cooked, served and enjoyed. Even though Fukuoka is on the island of Kyushu, one of the largest Wagyu-producing areas, the comments were extremely positive: “American Beef is delicious.  It’s juicy and flavorful” and “I would definitely eat American Beef again.” USMEF also set up a ring toss game at the booth and more than 1,000 people were given prizes and information on U.S. beef.