U.S. Pork a Television Hit in Guatemala
U.S. Pork a Television Hit in Guatemala
U.S. pork was recently featured in four televised cooking segments in Guatemala, with the goal of more firmly establishing pork as a safe and healthy entrée option. The segments, which were made possible through USDA’s Market Access Program (MAP) and industry support, featured Chef Humberto Dominguez, who is well-known in this Central American nation of 14 million people.
Chef Dominguez prepared U.S. pork recipes on three popular television programs:
- Nuestro Mundo por la Mañana, Channel 7 (USMEF participated on two programs with two different pork dishes.)
- Viva la Mañana, Guatevision Channel 10
- Al Filo de la Noche, Channel 3
Chef Humberto Dominguez prepares U.S. pork for a TV segment in Guatemala
About 30 percent of Guatemalan families own a television set, but the programs on which the USMEF segments were featured are very popular with those households. The TV rating (percentage of total homes with a television set) for Nuestro mundo por la mañana was 5.3, which translates to 222,600 viewers per segment. For Al filo de la noche the rating was 4.3, which translates to 180,600 viewers. Viva la Mañana is a cable program, and therefore is not measured.
“The use of this well-known Guatemalan chef to promote U.S. pork and family-friendly pork recipes was a terrific way to promote pork among the Guatemalan population,” said Chad Russell, USMEF regional director for Mexico, Central America and the Dominican Republic. “USMEF is working to increase consumer awareness and consumption of pork in Guatemala, which is quite low in comparison to some other Latin American nations.”
The volume of U.S. pork exports (including variety meat) to Guatemala in 2009 increased 9 percent from the previous year to 7,396 metric tons (16.3 million pounds). Export value remained steady at just over $15 million.
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
U.S. Pork a Television Hit in Guatemala
U.S. pork was recently featured in four televised cooking segments in Guatemala, with the goal of more firmly establishing pork as a safe and healthy entrée option. The segments, which were made possible through USDA’s Market Access Program (MAP) and industry support, featured Chef Humberto Dominguez, who is well-known in this Central American nation of 14 million people.
Chef Dominguez prepared U.S. pork recipes on three popular television programs:
- Nuestro Mundo por la Mañana, Channel 7 (USMEF participated on two programs with two different pork dishes.)
- Viva la Mañana, Guatevision Channel 10
- Al Filo de la Noche, Channel 3
Chef Humberto Dominguez prepares U.S. pork for a TV segment in Guatemala
About 30 percent of Guatemalan families own a television set, but the programs on which the USMEF segments were featured are very popular with those households. The TV rating (percentage of total homes with a television set) for Nuestro mundo por la mañana was 5.3, which translates to 222,600 viewers per segment. For Al filo de la noche the rating was 4.3, which translates to 180,600 viewers. Viva la Mañana is a cable program, and therefore is not measured.
“The use of this well-known Guatemalan chef to promote U.S. pork and family-friendly pork recipes was a terrific way to promote pork among the Guatemalan population,” said Chad Russell, USMEF regional director for Mexico, Central America and the Dominican Republic. “USMEF is working to increase consumer awareness and consumption of pork in Guatemala, which is quite low in comparison to some other Latin American nations.”
The volume of U.S. pork exports (including variety meat) to Guatemala in 2009 increased 9 percent from the previous year to 7,396 metric tons (16.3 million pounds). Export value remained steady at just over $15 million.
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.