U.S. Meat Export Federation | USMEF’s Seng Named LPC “Headliner” | RENO...

RENO (July 24, 2002) – The Livestock Publications Council here today named U.S. Meat Export Federation President and CEO Philip M. Seng its Headliner Award winner for 2002. The Headliner Award, given previously to just 17 other recipients since 1980, “salutes an individual for meritorious service to the livestock industry.”

As USMEF Asian director for six years, Seng played a central role in opening the Japanese beef market through his involvement in the U.S./Japanese beef negotiations, which culminated in the historic beef liberalization agreement in 1988. As an authority on Japan’s complex distribution system, he has worked closely with both industry and government officials in Japan. His marketing strategies and approach to the Japanese market have received critical acclaim in the international business community and served as a case study in the Harvard University Business School, where he has been a guest lecturer on several occasions. He then was appointed Senior Vice President of International Programs in Denver, where he managed USMEF international operations through offices in Tokyo, Hong Kong, Hamburg and Caracas.

Under his leadership, USMEF programs today are recognized in more than 80 countries and are directed from 13 international offices. USMEF is the largest USDA cooperator – evidence that it is considered to be among the most successful USDA Foreign Market Development programs. During his tenure as president and CEO, U.S. meat exports have more than doubled – topping $5 billion last year.