U.S. Beef Showcased at Amsterdam HRI Event
U.S. Beef Showcased at Amsterdam HRI Event
USMEF recently joined forces with beef importer Nice to Meat for an educational session and tasting event at the Bloomingdale Beach Club near Amsterdam. Nearly 250 chefs, restaurant owners and suppliers to the region’s hotel, restaurant and institution (HRI) sector were in attendance for the program that was developed with support from the Beef Checkoff Program.
U.S. Consul General Julie Ruterbories delivered the event’s opening remarks, followed by introductory information on U.S. beef from USMEF-Europe Director John Brook and Mikel Powe, owner and CEO of Nice to Meat.
Attendees receive a full demonstration on preparation and presentation of high-quality, dry-aged U.S. beef from Nice to Meat's Mikel Powe
The middle meat steak cuts presented at the event were dry-aged ribeyes and striploins. Flank steaks, value cuts from shoulder clod and U.S. beef burgers were also featured.
Nice to Meat is developing a turnkey steakhouse concept, whereby anyone who wants to open a steakhouse can source everything they need from one supplier. In addition to the beef supply and meat broilers, this package may also include dry-aging cabinets that will display the beef to restaurant customers.
Attendees showed strong interest in dry-aging display cabinets that can be used to showcase U.S. beef for restaurant customers
“The feedback at and immediately following the event has been very encouraging,” Brook said. “The HRI representatives felt that showcasing high-quality, dry-aged beef for their customers is a great way to differentiate the product. We’ve had several contracts signed for the broilers and display cabinets, and an excellent response overall.”
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
U.S. Beef Showcased at Amsterdam HRI Event
USMEF recently joined forces with beef importer Nice to Meat for an educational session and tasting event at the Bloomingdale Beach Club near Amsterdam. Nearly 250 chefs, restaurant owners and suppliers to the region’s hotel, restaurant and institution (HRI) sector were in attendance for the program that was developed with support from the Beef Checkoff Program.
U.S. Consul General Julie Ruterbories delivered the event’s opening remarks, followed by introductory information on U.S. beef from USMEF-Europe Director John Brook and Mikel Powe, owner and CEO of Nice to Meat.
Attendees receive a full demonstration on preparation and presentation of high-quality, dry-aged U.S. beef from Nice to Meat's Mikel Powe
The middle meat steak cuts presented at the event were dry-aged ribeyes and striploins. Flank steaks, value cuts from shoulder clod and U.S. beef burgers were also featured.
Nice to Meat is developing a turnkey steakhouse concept, whereby anyone who wants to open a steakhouse can source everything they need from one supplier. In addition to the beef supply and meat broilers, this package may also include dry-aging cabinets that will display the beef to restaurant customers.
Attendees showed strong interest in dry-aging display cabinets that can be used to showcase U.S. beef for restaurant customers
“The feedback at and immediately following the event has been very encouraging,” Brook said. “The HRI representatives felt that showcasing high-quality, dry-aged beef for their customers is a great way to differentiate the product. We’ve had several contracts signed for the broilers and display cabinets, and an excellent response overall.”
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.