U.S. Beef Promotions Kick Off in Thailand

ASEAN

U.S.Beef Promotions Kick Off in Thailand

USMEF-ASEAN this week kicked off a series of beef promotions in Bangkok, the capital city of Thailand.

Monday (July 2) a seminar and cooking demonstration was attended by 60 supermarket managers, food service operators, chefs and members of the media. Eric Choon, ASEAN director, discussed U.S. beef qualities and grading, while USMEF regional chef Sabrina Yin prepared U.S. beef dishes.

After this high-profile event at the leading five-star hotel in Bangkok, the launch of U.S. beef promotions will coincide with July 4 Independence Day celebrations.

Nearly 30 outlets from Central Food Hall, Tops Supermarket and Tops Super chains are participating in the “Taste of USA – On the Move to Healthy Life” promotion July 4-24. The promotion moves to 12 outlets of the Emporium and Villa supermarket chains in August and then 11 outlets of Foodland Supermarkets in September.

Highly visible point of sale materials developed by USMEF will be features throughout these promotions to attract customers to try U.S. beef.

Priced at double to triple that of other imported beef, U.S. beef is positioned in up-scale stores to cater to the expatriate and higher income Thai community.

ASEAN

U.S.Beef Promotions Kick Off in Thailand

USMEF-ASEAN this week kicked off a series of beef promotions in Bangkok, the capital city of Thailand.

Monday (July 2) a seminar and cooking demonstration was attended by 60 supermarket managers, food service operators, chefs and members of the media. Eric Choon, ASEAN director, discussed U.S. beef qualities and grading, while USMEF regional chef Sabrina Yin prepared U.S. beef dishes.

After this high-profile event at the leading five-star hotel in Bangkok, the launch of U.S. beef promotions will coincide with July 4 Independence Day celebrations.

Nearly 30 outlets from Central Food Hall, Tops Supermarket and Tops Super chains are participating in the “Taste of USA – On the Move to Healthy Life” promotion July 4-24. The promotion moves to 12 outlets of the Emporium and Villa supermarket chains in August and then 11 outlets of Foodland Supermarkets in September.

Highly visible point of sale materials developed by USMEF will be features throughout these promotions to attract customers to try U.S. beef.

Priced at double to triple that of other imported beef, U.S. beef is positioned in up-scale stores to cater to the expatriate and higher income Thai community.