U.S. Beef, Pork Target Wide Audience at Anuga Trade Show in Germany
U.S. Beef, Pork Target Wide Audience at Anuga Trade Show in Germany
USMEF showcased U.S. beef and pork for thousands of buyers and importers from across the world at last week’s Anuga 2009 trade show in Cologne, Germany. The biennial, five-day event drew more than 150,000 visitors from about 180 countries and more than 6,500 exhibitors from 97 countries. Turnout from the Middle East rose by more than 30 percent over 2007, while the number of buyers from Asia increased by about 10 percent.
In another important measure of the business opportunities presented at Anuga 2009, nearly 70 percent of visitors surveyed described themselves as decision-makers in their companies’ purchasing and procurement decisions. An additional 18 percent said they played an advisory role in purchasing.
USMEF’s Thad Lively (center) and John Brook visit with Mariann Fischer Boel, European commissioner for agriculture and rural development, at the Anuga 2009 trade show
“I was very impressed with the large turnout and the strong interest in U.S. beef and pork that was evident during the show,” said USMEF President and CEO Philip Seng. “Industry representatives saw some great opportunities to make quotes and develop contacts – not only in Europe but also in the Middle East, Russia and other regions. It was also a great chance for USMEF to illustrate our safety assurance programs, showcase our diverse range of products, and expand the interest in U.S. beef and pork overseas.”
Anuga 2009 was the first major promotional event in Europe since the United States and the European Union agreed to a new, duty-free quota for high-quality beef. The new quota opened on August 14.
USMEF’s participation at Anuga 2009 was made possible by the Beef Checkoff and Pork Checkoff programs, as well as the Market Access Program. The next Anuga trade show is set for Oct. 8-12, 2011.
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
U.S. Beef, Pork Target Wide Audience at Anuga Trade Show in Germany
USMEF showcased U.S. beef and pork for thousands of buyers and importers from across the world at last week’s Anuga 2009 trade show in Cologne, Germany. The biennial, five-day event drew more than 150,000 visitors from about 180 countries and more than 6,500 exhibitors from 97 countries. Turnout from the Middle East rose by more than 30 percent over 2007, while the number of buyers from Asia increased by about 10 percent.
In another important measure of the business opportunities presented at Anuga 2009, nearly 70 percent of visitors surveyed described themselves as decision-makers in their companies’ purchasing and procurement decisions. An additional 18 percent said they played an advisory role in purchasing.
USMEF’s Thad Lively (center) and John Brook visit with Mariann Fischer Boel, European commissioner for agriculture and rural development, at the Anuga 2009 trade show
“I was very impressed with the large turnout and the strong interest in U.S. beef and pork that was evident during the show,” said USMEF President and CEO Philip Seng. “Industry representatives saw some great opportunities to make quotes and develop contacts – not only in Europe but also in the Middle East, Russia and other regions. It was also a great chance for USMEF to illustrate our safety assurance programs, showcase our diverse range of products, and expand the interest in U.S. beef and pork overseas.”
Anuga 2009 was the first major promotional event in Europe since the United States and the European Union agreed to a new, duty-free quota for high-quality beef. The new quota opened on August 14.
USMEF’s participation at Anuga 2009 was made possible by the Beef Checkoff and Pork Checkoff programs, as well as the Market Access Program. The next Anuga trade show is set for Oct. 8-12, 2011.
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.