U.S. Beef Fuels Thousands of Runners at Taiwan Event
U.S. Beef Fuels Thousands of Runners at Taiwan Event
USMEF teamed with Taiwan’s Mercuries Group to promote healthy and delicious U.S. beef at an eight-kilometer fun run event Sunday, Oct. 26, in Taipei.
The San-Sun-Chiao-Fu foodservice division of Mercuries Group - which owns four large restaurant groups and one large grocery chain - gathered about 10,000 of its employees for the event at Taipei’s Da-Jia River Park to promote an active and healthy lifestyle. USMEF-Taiwan, with support from the Beef Checkoff Program, used the opportunity to share with participants a tasty sampling of U.S. chuck short ribs, attracting more than 1,500 runners to the USMEF booth for samples and information about retail chains throughout Taiwan that sell healthy, nutrient-rich U.S. beef products.
Runners and spectators line up for short rib samples at the USMEF promotional booth
Taiwan was one of the first Asian markets to reopen to U.S. beef following widespread market closures in December 2003, and the island nation has been a consistently strong performer. Taiwan currently ranks as the fourth-largest value market for U.S. beef exports, and (through August) has imported $91.2 million in U.S. beef products in 2008. This represents a 37 percent increase over the same period last year. Taiwan is a particularly strong market for beef muscle cuts, which comprise more than 99 percent of the U.S. beef products it imports.
U.S. Beef Fuels Thousands of Runners at Taiwan Event
USMEF teamed with Taiwan’s Mercuries Group to promote healthy and delicious U.S. beef at an eight-kilometer fun run event Sunday, Oct. 26, in Taipei.
The San-Sun-Chiao-Fu foodservice division of Mercuries Group - which owns four large restaurant groups and one large grocery chain - gathered about 10,000 of its employees for the event at Taipei’s Da-Jia River Park to promote an active and healthy lifestyle. USMEF-Taiwan, with support from the Beef Checkoff Program, used the opportunity to share with participants a tasty sampling of U.S. chuck short ribs, attracting more than 1,500 runners to the USMEF booth for samples and information about retail chains throughout Taiwan that sell healthy, nutrient-rich U.S. beef products.
Runners and spectators line up for short rib samples at the USMEF promotional booth
Taiwan was one of the first Asian markets to reopen to U.S. beef following widespread market closures in December 2003, and the island nation has been a consistently strong performer. Taiwan currently ranks as the fourth-largest value market for U.S. beef exports, and (through August) has imported $91.2 million in U.S. beef products in 2008. This represents a 37 percent increase over the same period last year. Taiwan is a particularly strong market for beef muscle cuts, which comprise more than 99 percent of the U.S. beef products it imports.