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United States

USMEF Officials Update U.S. Cattlemen At Convention

USMEF President and CEO Phil Seng joined Chair Dennis Erpelding on Friday (Feb. 2) to update U.S. cattlemen attending the 2007 Cattle Industry Convention and Trade Show in Nashville, Tenn., about the programs being conducted by the organization and the process by which they’re enacted.

Seng pointed out to the industry’s Joint International Trade Committee that in countries that are either closed to or are limiting imports of U.S. beef. USMEF has “people on the ground who are around the clock trying to get U.S. beef back in the marketplace.” He noted the beef checkoff represents only 40 percent of the dollars being put toward the export effort, and that USDA and grain checkoffs are “stepping up to the table to bring U.S. beef back to the markets.”

Seng went on to describe many of the areas of particular success for USMEF around the world, including beef livers in the Middle East, the “We Care” campaign in Japan and increasing exports to Mexico, where USMEF’s good neighbor efforts are helping to expand the U.S. meat industry’s already significant presence.

Erpelding outlined for the group how USMEF plans for success against global competition, explaining the organization’s planning process. He described how the USMEF collaborates with many other organizations to enhance beef’s global impact, including the National Cattlemen’s Beef Association, Cattlemen’s Beef Board, Cattle-Fax and beef exporting companies. He also explained how the USMEF SWOT analysis, where strengths, weaknesses, opportunities and threats are evaluated, can be helpful in assuring success for an industry or initiative.

The presentation can be viewed online.

The Cattle Industry Convention and Trade Show was held from Jan. 31 to Feb. 3.

United States

USMEF Officials Update U.S. Cattlemen At Convention

USMEF President and CEO Phil Seng joined Chair Dennis Erpelding on Friday (Feb. 2) to update U.S. cattlemen attending the 2007 Cattle Industry Convention and Trade Show in Nashville, Tenn., about the programs being conducted by the organization and the process by which they’re enacted.

Seng pointed out to the industry’s Joint International Trade Committee that in countries that are either closed to or are limiting imports of U.S. beef. USMEF has “people on the ground who are around the clock trying to get U.S. beef back in the marketplace.” He noted the beef checkoff represents only 40 percent of the dollars being put toward the export effort, and that USDA and grain checkoffs are “stepping up to the table to bring U.S. beef back to the markets.”

Seng went on to describe many of the areas of particular success for USMEF around the world, including beef livers in the Middle East, the “We Care” campaign in Japan and increasing exports to Mexico, where USMEF’s good neighbor efforts are helping to expand the U.S. meat industry’s already significant presence.

Erpelding outlined for the group how USMEF plans for success against global competition, explaining the organization’s planning process. He described how the USMEF collaborates with many other organizations to enhance beef’s global impact, including the National Cattlemen’s Beef Association, Cattlemen’s Beef Board, Cattle-Fax and beef exporting companies. He also explained how the USMEF SWOT analysis, where strengths, weaknesses, opportunities and threats are evaluated, can be helpful in assuring success for an industry or initiative.

The presentation can be viewed online.

The Cattle Industry Convention and Trade Show was held from Jan. 31 to Feb. 3.