U.S. Red Meat Versatility and Nutrition Showcased at Fitness Event in Korea

As consumer interest in fitness trends and nutritional health grows in Korea, USMEF is stepping up efforts to promote the versatility and nutritional benefits of U.S. red meat directly to consumers. Outdoor running, sporting and fitness events invite strong social media participation, which adds to the promotional reach for U.S. red meat.

USMEF partnered recently with F45 Track for a fitness event at Yonsei University in Seoul. F45 Track in Seoul is part of a global network of studios known for its efficient 45-minute functional group training format. USMEF’s booth area promoted U.S. pork and beef as flavorful, high-quality proteins that support athletic performance and recovery. More than 2,300 attended the event.

Immediately following the group workout, USMEF provided U.S. meat lunch boxes for participants featuring sous vide top blade beef steak and pulled pork as central proteins, along with simple sides. Notes attached to each lunch box reinforced a post-workout protein message, positioning U.S. meat as a natural supplement for recharging energy.

Influencers amplified the U.S. red meat message through live content, photography and reviews. Participants voluntarily created and uploaded 71 pieces of content including 15 feeds and 56 stories, extending U.S. red meat’s visibility beyond the event. USMEF’s post-event press release resulted in media coverage across 49 online and printed industry outlets.

Funding support was provided by USDA’s Regional Agricultural Promotion Program.