Trade Connections Developed at USMEF’s Product Showcase in Singapore
The product showcase connected 13 U.S. red meat importers with 129 attendees, including distributors, foodservice operators, retailers and delivery platforms.
Strong participation among importers and a robust turnout among regional and international distributors and end-user customers at the USMEF Product Showcase in Singapore demonstrated the market’s interest in high-quality U.S. beef and pork. Thirteen importers showcased a variety of U.S. red meat products while USMEF developed an exclusive sampling menu for attendees featuring 12 unique U.S. beef and pork meat dishes.
“The product showcase gives us a perfect opportunity to differentiate U.S. beef and pork as the premium choice in the market for targeted buyers,” says Sabrina Yin, USMEF’s regional ASEAN director.
The showcase also served to demonstrate the range of U.S. red meat products that are available in the market awhile providing an opportunity for USMEF to highlight alternative cuts of U.S. beef and pork through unique menu creations.
“Our next steps are to partner with specific importers and distributors on sales-oriented training programs with their end-user customers,” says Yin. “Our epicurean training program helps importer partners grow their businesses and become more profitable with U.S. red meat.”
USMEF’s ASEAN American Epicurean Table (AAET) program is customized and developed with importer partners for their customers. USMEF chefs conduct hands-on, customized workshops to grow their profitability with U.S. red meat by presenting regional trends and introducing alternative cuts and new applications for cuts they currently buy.
The product showcase was made possible with support from the Beef Checkoff Program, the National Pork Board and USDA’s Regional Agricultural Promotion Program.