Texas Beef Barbecue Attracts Large Holiday Crowd in Hong Kong
Texas Beef Barbecue Attracts Large Holiday Crowd in Hong Kong
For nearly 20 years, the Texas Beef Council has teamed with USMEF to host Hong Kong’s most prominent event featuring American food — The Great American Barbecue, Texas Style. This year’s event at the Kowloon Cricket Club attracted a record turnout of more than 500 invitation-only guests from the island’s food and beverage trade. They enjoyed a delicious selection of slow-cooked U.S. beef items, including whole roasted ribeyes, grilled-to-order striploins, brisket, hanger steaks and top blade muscle.
“Beef quality is all about the taste experience, and that’s what USMEF strives to provide for the guests,” said Joel Haggard, USMEF senior vice president for the Asia Pacific region. “We went back to basics this year and focused on taste profile favorites — cuts that when slow roasted are simply superb.”
Guests from Hong Kong’s food and beverage industry enjoy a Texas-style holiday barbecue
Guest chef Timothy Broderick manned USMEF’s Texas smoker, crafting a magnificent barbecue menu that paired slow-cooked beef with a wide range of complementary American food, including wild Alaska salmon, Colorado lamb, artisan cheeses, seasonal fruit and craft beers. Many products were donated by local purveyors and food importers, while three local restaurants - En Japanese Group, Korea House and Jimmy’s Kitchen - prepared dishes according to their unique menu concepts. Gastro Primo, a prominent Hong Kong caterer, set up a full U.S. beef taco bar. In total, the event featured beef products from 10 U.S. companies and food from 28 sponsors.
“This Texas-style barbecue is established as a must-attend event for Hong Kong’s food and beverage trade,” said USMEF Regional Program Manager John Lam. ”It’s a great opportunity to showcase American food, as evidenced by the strong participation from sponsors and suppliers.”
The Texas Beef Council’s primary sponsorship of the barbecue is made possible through the Beef Checkoff Program. The event also receives annual support from USDA’s Agricultural Trade Office and the American Consulate, as well as other USDA cooperator groups including the U.S. Poultry and Egg Export Council, U.S. Dairy Export Council, U.S. Potato Board, Sunkist, California Wine Institute, Washington Apple Commission, California Table Grape Commission, Almond Board of California, Raisin Administrative Committee and USA Pears. The Brewers Association was a first-time sponsor of this year’s event.
The guest list was a Who’s Who of Hong Kong’s industry professionals, including meat importers and distributors, hotel managers, retail buyers, restaurant owners and operators, chefs and culinary journalists. Guests enjoyed a short presentation on the unique culinary attributes of Texas beef and a state flag of Texas was formally presented to Kowloon Cricket Club General Manager Robert Blythe at the event’s conclusion.
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
Texas Beef Barbecue Attracts Large Holiday Crowd in Hong Kong
For nearly 20 years, the Texas Beef Council has teamed with USMEF to host Hong Kong’s most prominent event featuring American food — The Great American Barbecue, Texas Style. This year’s event at the Kowloon Cricket Club attracted a record turnout of more than 500 invitation-only guests from the island’s food and beverage trade. They enjoyed a delicious selection of slow-cooked U.S. beef items, including whole roasted ribeyes, grilled-to-order striploins, brisket, hanger steaks and top blade muscle.
“Beef quality is all about the taste experience, and that’s what USMEF strives to provide for the guests,” said Joel Haggard, USMEF senior vice president for the Asia Pacific region. “We went back to basics this year and focused on taste profile favorites — cuts that when slow roasted are simply superb.”
Guests from Hong Kong’s food and beverage industry enjoy a Texas-style holiday barbecue
Guest chef Timothy Broderick manned USMEF’s Texas smoker, crafting a magnificent barbecue menu that paired slow-cooked beef with a wide range of complementary American food, including wild Alaska salmon, Colorado lamb, artisan cheeses, seasonal fruit and craft beers. Many products were donated by local purveyors and food importers, while three local restaurants - En Japanese Group, Korea House and Jimmy’s Kitchen - prepared dishes according to their unique menu concepts. Gastro Primo, a prominent Hong Kong caterer, set up a full U.S. beef taco bar. In total, the event featured beef products from 10 U.S. companies and food from 28 sponsors.
“This Texas-style barbecue is established as a must-attend event for Hong Kong’s food and beverage trade,” said USMEF Regional Program Manager John Lam. ”It’s a great opportunity to showcase American food, as evidenced by the strong participation from sponsors and suppliers.”
The Texas Beef Council’s primary sponsorship of the barbecue is made possible through the Beef Checkoff Program. The event also receives annual support from USDA’s Agricultural Trade Office and the American Consulate, as well as other USDA cooperator groups including the U.S. Poultry and Egg Export Council, U.S. Dairy Export Council, U.S. Potato Board, Sunkist, California Wine Institute, Washington Apple Commission, California Table Grape Commission, Almond Board of California, Raisin Administrative Committee and USA Pears. The Brewers Association was a first-time sponsor of this year’s event.
The guest list was a Who’s Who of Hong Kong’s industry professionals, including meat importers and distributors, hotel managers, retail buyers, restaurant owners and operators, chefs and culinary journalists. Guests enjoyed a short presentation on the unique culinary attributes of Texas beef and a state flag of Texas was formally presented to Kowloon Cricket Club General Manager Robert Blythe at the event’s conclusion.
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.