Texas Ag Today Examines African Market with USMEF's Matt Copeland

On Texas Ag Today, a daily podcast produced by Texas Farm Bureau Radio Network and heard on 50 stations throughout the state, USMEF Africa Representative Matt Copeland discusses promotional activities for U.S. red meat. Copeland joins Senior Producer Tom Nicolette in detailing the U.S. products that have growth potential in Africa, which range from higher-end beef cuts to variety meat. Copeland also explains that U.S. safety standards for production and handling of red meat are also a key selling point.

Listen to the segment online (interview begins at 6:52 and runs through 8:45).