Taiwan | U.S. Beef Satisfies Runners After Competition | Runners, who partic...

Taiwan

U.S. Beef Satisfies Runners After Competition

Runners, who participated in the Mercuries Jogging Competition early Sunday (Oct. 28) morning in Taipei, were able to catch their breath after the race while waiting in a long line for samples of U.S. beef.

This is the second year USMEF has participated in this event, setting up a booth for runners to reload protein supplies after a long race. This is a great opportunity for USMEF to enable consumers to try U.S. beef because once they try it, they want to know where they can buy it.

“Many who tried U.S. beef came back and asked us to sell the U.S. beef we had at the booth,” said April Fan, a USMEF Taiwan staff member who helped out at the USMEF booth.

U.S. beef samples attracted thousands of athletes. More than 200 pounds of U.S. beef round and short plate were handed out within two hours. U.S. beef eye of round is a new item USMEF promoted to consumers and short plate is the most popular cut in Taiwan for Japanese-style restaurants.

Through August, Taiwan ranks sixth in destinations for U.S. beef and beef variety meat exports with a volume of 14,084 metric tons (31.1 million pounds) valued at nearly $66.4 million.

Taiwan

U.S. Beef Satisfies Runners After Competition

Runners, who participated in the Mercuries Jogging Competition early Sunday (Oct. 28) morning in Taipei, were able to catch their breath after the race while waiting in a long line for samples of U.S. beef.

This is the second year USMEF has participated in this event, setting up a booth for runners to reload protein supplies after a long race. This is a great opportunity for USMEF to enable consumers to try U.S. beef because once they try it, they want to know where they can buy it.

“Many who tried U.S. beef came back and asked us to sell the U.S. beef we had at the booth,” said April Fan, a USMEF Taiwan staff member who helped out at the USMEF booth.

U.S. beef samples attracted thousands of athletes. More than 200 pounds of U.S. beef round and short plate were handed out within two hours. U.S. beef eye of round is a new item USMEF promoted to consumers and short plate is the most popular cut in Taiwan for Japanese-style restaurants.

Through August, Taiwan ranks sixth in destinations for U.S. beef and beef variety meat exports with a volume of 14,084 metric tons (31.1 million pounds) valued at nearly $66.4 million.