Taiwan                                   

Taiwan                                                                                          

Cooking Contests Attract Target Audience To U.S. Beef

Homemakers from 34 separate Taipei districts were treated to a series of U.S. beef cooking contests held by USMEF and the Taipei Young Women’s Christian Association (YWCA) on April 12, April 13, and May 3. Homemakers in the Taiwanese capital do most of the family food shopping and meal preparation and are thus the No. 1 target audience for education on the finer points of U.S. beef and how to select beef cuts suitable for different dishes. The YWCA U.S. beef cooking contests were also perfect opportunities for USMEF to deliver its ongoing message that U.S. beef is safe, delicious and nutritious and to refute the misleading and misguided information on bovine spongiform encephalopathy (BSE) on the television networks.

“Before we held the contests, most of the housewives and mothers of these communities usually included unnecessary additives to tenderize U.S. beef before they cooked it, which totally spoiled the flavor of U.S. beef. Now they finally realize the proper measures to preserve the taste and flavor of U.S. beef when they cook it.” said Jean Nieh, YWCA assistant executive director.

The homemakers were divided into different groups by cuisines such as stir-fry, soup, tossed salad, and “creative” dish. The participants — more than 50 on each day — qualified in a series of preliminary rounds held earlier to determine the lucky finalists.

“I am amazed that most dishes are so unique and some of them even surprised me by breaking cooking conventions. These participants presented U.S. beef in a splendid but diverse way from restaurant menus. Truly, they are moms’ dishes, and they are what we want to put on our dinner table.” said Alex Sun, USMEF customer service assistant manager.

To view photo  click here

Taiwan                                                                                          

Cooking Contests Attract Target Audience To U.S. Beef

Homemakers from 34 separate Taipei districts were treated to a series of U.S. beef cooking contests held by USMEF and the Taipei Young Women’s Christian Association (YWCA) on April 12, April 13, and May 3. Homemakers in the Taiwanese capital do most of the family food shopping and meal preparation and are thus the No. 1 target audience for education on the finer points of U.S. beef and how to select beef cuts suitable for different dishes. The YWCA U.S. beef cooking contests were also perfect opportunities for USMEF to deliver its ongoing message that U.S. beef is safe, delicious and nutritious and to refute the misleading and misguided information on bovine spongiform encephalopathy (BSE) on the television networks.

“Before we held the contests, most of the housewives and mothers of these communities usually included unnecessary additives to tenderize U.S. beef before they cooked it, which totally spoiled the flavor of U.S. beef. Now they finally realize the proper measures to preserve the taste and flavor of U.S. beef when they cook it.” said Jean Nieh, YWCA assistant executive director.

The homemakers were divided into different groups by cuisines such as stir-fry, soup, tossed salad, and “creative” dish. The participants — more than 50 on each day — qualified in a series of preliminary rounds held earlier to determine the lucky finalists.

“I am amazed that most dishes are so unique and some of them even surprised me by breaking cooking conventions. These participants presented U.S. beef in a splendid but diverse way from restaurant menus. Truly, they are moms’ dishes, and they are what we want to put on our dinner table.” said Alex Sun, USMEF customer service assistant manager.

To view photo  click here