Taiwan
Taiwan
First U.S. Beef Shipments To Taiwan Snapped Up
The first shipments of U.S. beef to reach Taiwan since late 2003 arrived in the belly of an Eva Air flight that touched down at Taipei’s
Chiang Kai Shek airport early Sunday morning (April 24). The product, which quickly cleared customs and quarantine, was rushed to Taipei’s five star Grand Formosa Regent Hotel, and then displayed and served to members of the media as the first U.S. beef shipments to arrive in Taiwan after the lifting of the 16-month import ban on April 17.
The return of U.S. beef is a big news story in Taiwan
Subsequent Sunday arrivals amounting to an estimated 30 metric tons, and products flown in daily throughout this week, were quickly snapped up by foodservice operators and retailers who found customers willing to line up for U.S. beef. Shoppers at Costco’s Neihu branch, a destination hypermart for U.S. beef aficionados in Taipei, were greeted with a huge banner outside the store welcoming back U.S. beef. Its initial two metric tons of U.S. beef shipments, placed on store shelves Monday April 25th, were snapped up by shoppers in a few hours. As of the end of last week, all major retailers were reporting problems keeping product on the shelves, especially of popular items such as well-marbled boneless short ribs. According to market observers, the first sea shipments of U.S. beef, scheduled to arrive Taiwan in the first half of May, should bring greater supply stability to the market.
U.S.beef makes a grand entrance
USMEF held a U.S. beef “Welcome-back” product unveiling for the general media at Taiwan retail leader’s Carrefour Hsin Dian branch on Thursday April 28th. Carrefour is also reporting strong sales of U.S. beef in the first few days of putting it back on the shelves. “We have sold out our U.S. beef every day this week” said Carrefour Food Merchandise Director for Taiwan, Patrick Bonnifait. Carrefour, along with Costco and RT Mart, are targeted for aggressive U.S. beef promotions this spring and summer as USMEF seeks to re-establish the U.S.’s leading position among chilled beef suppliers. In 2003, the U.S. accounted for a market share of 48 percent of total chilled beef imports of 6,808 metric tons according to Taiwan import statistics.
U.S. beef arrives at Carrefour
According to USMEF-Taiwan Director Davis Wu, “We are thrilled by the initial response of Taiwan consumers to the re-launch of U.S. beef. However, our aggressive re-launch effort is part of a larger long-term strategy of building the high quality and safe image of U.S. beef.” Wu noted the challenges the market will confront when other markets in the region re-open their doors to U.S. beef cuts popular in Asia such as short ribs, finger meat, and chuck flap: “We need to have a merchandising and marketing strategy across the region, in order to remain competitive and ensure we are maximizing opportunities for our producers and exporters.”
Taiwan
First U.S. Beef Shipments To Taiwan Snapped Up
The first shipments of U.S. beef to reach Taiwan since late 2003 arrived in the belly of an Eva Air flight that touched down at Taipei’s
Chiang Kai Shek airport early Sunday morning (April 24). The product, which quickly cleared customs and quarantine, was rushed to Taipei’s five star Grand Formosa Regent Hotel, and then displayed and served to members of the media as the first U.S. beef shipments to arrive in Taiwan after the lifting of the 16-month import ban on April 17.
The return of U.S. beef is a big news story in Taiwan
Subsequent Sunday arrivals amounting to an estimated 30 metric tons, and products flown in daily throughout this week, were quickly snapped up by foodservice operators and retailers who found customers willing to line up for U.S. beef. Shoppers at Costco’s Neihu branch, a destination hypermart for U.S. beef aficionados in Taipei, were greeted with a huge banner outside the store welcoming back U.S. beef. Its initial two metric tons of U.S. beef shipments, placed on store shelves Monday April 25th, were snapped up by shoppers in a few hours. As of the end of last week, all major retailers were reporting problems keeping product on the shelves, especially of popular items such as well-marbled boneless short ribs. According to market observers, the first sea shipments of U.S. beef, scheduled to arrive Taiwan in the first half of May, should bring greater supply stability to the market.
U.S.beef makes a grand entrance
USMEF held a U.S. beef “Welcome-back” product unveiling for the general media at Taiwan retail leader’s Carrefour Hsin Dian branch on Thursday April 28th. Carrefour is also reporting strong sales of U.S. beef in the first few days of putting it back on the shelves. “We have sold out our U.S. beef every day this week” said Carrefour Food Merchandise Director for Taiwan, Patrick Bonnifait. Carrefour, along with Costco and RT Mart, are targeted for aggressive U.S. beef promotions this spring and summer as USMEF seeks to re-establish the U.S.’s leading position among chilled beef suppliers. In 2003, the U.S. accounted for a market share of 48 percent of total chilled beef imports of 6,808 metric tons according to Taiwan import statistics.
U.S. beef arrives at Carrefour
According to USMEF-Taiwan Director Davis Wu, “We are thrilled by the initial response of Taiwan consumers to the re-launch of U.S. beef. However, our aggressive re-launch effort is part of a larger long-term strategy of building the high quality and safe image of U.S. beef.” Wu noted the challenges the market will confront when other markets in the region re-open their doors to U.S. beef cuts popular in Asia such as short ribs, finger meat, and chuck flap: “We need to have a merchandising and marketing strategy across the region, in order to remain competitive and ensure we are maximizing opportunities for our producers and exporters.”