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Strong Turnout for U.S. Red Meat Industry at Food & Hotel Asia in Singapore

Published: Jun 22, 2025

One of Southeast Asia's leading trade fairs for food and beverages, Food and Hotel Asia, attracted an estimated 48,000 attendees from 109 countries and regions.

USMEF members demonstrated the industry’s commitment to the region as 26 staff members from 11 member companies participated at the event. USMEF representatives from the following ASEAN markets also represented the industry and supported suppliers at the event:

  • Singapore: Sabrina Yin, Feon Wong, Jonathan Neo, Claris Tan

  • Vietnam: Tu Le Van Anh

  • Indonesia: Arrofi Satrio Alam

  • Philippines: Corky Villalobos

  • Malaysia: Aaron Gan

Funding support for the event was provided by the Beef Checkoff Program, the National Pork Board and USDA’s Market Access Program.

Casey K. Mace (center), chargé d'affaires at the U.S. Embassy in Singapore, visits the USMEF pavilion at Food and Hotel Asia in Singapore. USMEF ASEAN Director Sabrina Yin (right) and several USMEF representatives supported 11 member companies at the show.