Spring Barbecue Competition For Journalists In Moscow
Russia
Overview: Russia is a key market for USMEF promotional activities for both pork and beef.
PORK: In January and February of 2008, Russia continued to demonstrate tremendous growth in its import of U.S. pork: 164 percent increase over the previous year to 58.9 million pounds (26,716 metric tons, including 21,812 metric tons of muscle cuts and 4,904 metric tons of variety meats). “This is an excellent example of the competitiveness of U.S. pork, enhanced by the weak dollar,” noted Erin Daley, USMEF manager of research and analysis. February exports at 34.8 million pounds (15,786 metric tons) were nearly equal to the monthly record of 35.1 million pounds set in November 2007.
BEEF: U.S. beef and beef variety meat exports to Russia in January/February of 2008 totaled 522 metric tons (1.1 million pounds). According to Piers data, the majority of exports were muscle cuts, with 142 metric tons (313,056 pounds) of livers. Based on the USDA’s recent 10-year forecast, Russia is projected to increase its beef imports to 1,398,000 metric tons (3.08 billion pounds) by 2017, an increase of 348,000 metric tons (767.2 million pounds) or 33 percent over 10 years. While Brazil currently supplies nearly two-thirds of all Russian beef imports, this is a huge market with significant growth potential for the U.S. beef industry. In 2008, 46 percent of Russian beef consumption is expected to come from imports as its long-term decline in beef production continues.
Spring Barbecue Competition For Journalists In Moscow
An article on U.S. beef and pork, including USMEF pork recipes, will appear in the May issue of “BBQ magazine,” and a Russian-language press release is online.
Its 30,000-strong circulation reaches the hotel and restaurant sector, large retail chains and “cash & carry” stores throughout Russia.
High Interest For U.S. Beef And Pork In The Russian Far East
USMEF participated in the 4th Far East Congress for the hotel and restaurant sector in Vladivostok, April 21-23, 2008. USMEF organized master classes for U.S. beef and pork in partnership with the Far East Association of Restaurants and Hotels. Russian celebrity chef Sergueï Klimenko cooked beef and pork recipes with U.S. beef tenderloin and U.S. pork loin bone-in and butt. Galina Kochubeeva, USMEF Moscow manager, gave a presentation on U.S. beef and pork attributes and standards and answered questions about the safety of U.S. meat products. The classes attracted about 50 chefs from the Far East region (Vladivostok, Khabarovsk and Sakhalin), including a few members of the American Beef Club. Two distributors shared their customs and transportation difficulties and reported that the demand for U.S. pork and beef is higher than the current supply.
U.S. Beef Is Back In St Petersburg
To celebrate the return of U.S. high quality beef to the Russian Market, USMEF organized a major event on April 24, 2008, in the newly opened, upscale Holiday Club Hotel in St. Petersburg.
The venue brought together 70 hotel and restaurant professionals, leading chefs, trade journalists and importers. The chefs told USMEF that they were excited about the return of U.S. beef, and that they had already placed their first orders. SOKOS hotel chain master chef Kenneth Lindberg taught a master class and cooked five different dishes for the guests, utilizing U.S. prime quality ribeye and striploin cuts. His praise of U.S. beef quality attributes and versatility was a ringing endorsement for U.S. high-quality beef, and the master class was a major success.
Several trade publications interviewed Chef Lindberg and Maria Kulakhmetova, USMEF manager in St. Petersburg for articles that will appear in May, and the event was broadcast on the Business TV channel.
Japan
Overview: Prior to the discovery of BSE in the United States, U.S. beef exports to Japan in 2003 totaled 375,455 metric tons (827.7 million pounds) valued at nearly $1.4 billion. Japan’s beef imports increased slightly (1.5 percent) in 2007, totaling 486,628 metric tons or 1.07 billion pounds. Australia maintained an 82 percent market share despite a 3.35 percent decline in volume. Imports from New Zealand declined 10.6 percent, accounting for 7 percent of Japan’s total imports. U.S. imports regained ground to reach 7 percent of Japan’s total import market share while Mexico captured 1.5 percent of total imports. Nearly 60 percent of Japan’s beef consumption is derived from imports.
Major Retailer Reintroduces U.S. Beef
More than 40 journalists were on hand. USMEF’s efforts to educate and convince Aeon to begin sales of U.S. beef bore fruit. One of the most conservative retailers in Japan, Aeon is actively using USMEF “We Care” promotional materials, and its endorsement will have a very positive effect on other retailers and consumers.
U.S. Deputy Chief of Mission Joe Donovan, representing the U.S. government, thanked Japanese consumers for their patience, trust, and support of the product. Many mothers and children ate samples, showing no reservations about eating U.S. beef.
Aeon will begin limited sales at 470 outlets across Japan on May 10.
Russia
Overview: Russia is a key market for USMEF promotional activities for both pork and beef.
PORK: In January and February of 2008, Russia continued to demonstrate tremendous growth in its import of U.S. pork: 164 percent increase over the previous year to 58.9 million pounds (26,716 metric tons, including 21,812 metric tons of muscle cuts and 4,904 metric tons of variety meats). “This is an excellent example of the competitiveness of U.S. pork, enhanced by the weak dollar,” noted Erin Daley, USMEF manager of research and analysis. February exports at 34.8 million pounds (15,786 metric tons) were nearly equal to the monthly record of 35.1 million pounds set in November 2007.
BEEF: U.S. beef and beef variety meat exports to Russia in January/February of 2008 totaled 522 metric tons (1.1 million pounds). According to Piers data, the majority of exports were muscle cuts, with 142 metric tons (313,056 pounds) of livers. Based on the USDA’s recent 10-year forecast, Russia is projected to increase its beef imports to 1,398,000 metric tons (3.08 billion pounds) by 2017, an increase of 348,000 metric tons (767.2 million pounds) or 33 percent over 10 years. While Brazil currently supplies nearly two-thirds of all Russian beef imports, this is a huge market with significant growth potential for the U.S. beef industry. In 2008, 46 percent of Russian beef consumption is expected to come from imports as its long-term decline in beef production continues.
Spring Barbecue Competition For Journalists In Moscow
An article on U.S. beef and pork, including USMEF pork recipes, will appear in the May issue of “BBQ magazine,” and a Russian-language press release is online.
Its 30,000-strong circulation reaches the hotel and restaurant sector, large retail chains and “cash & carry” stores throughout Russia.
High Interest For U.S. Beef And Pork In The Russian Far East
USMEF participated in the 4th Far East Congress for the hotel and restaurant sector in Vladivostok, April 21-23, 2008. USMEF organized master classes for U.S. beef and pork in partnership with the Far East Association of Restaurants and Hotels. Russian celebrity chef Sergueï Klimenko cooked beef and pork recipes with U.S. beef tenderloin and U.S. pork loin bone-in and butt. Galina Kochubeeva, USMEF Moscow manager, gave a presentation on U.S. beef and pork attributes and standards and answered questions about the safety of U.S. meat products. The classes attracted about 50 chefs from the Far East region (Vladivostok, Khabarovsk and Sakhalin), including a few members of the American Beef Club. Two distributors shared their customs and transportation difficulties and reported that the demand for U.S. pork and beef is higher than the current supply.
U.S. Beef Is Back In St Petersburg
To celebrate the return of U.S. high quality beef to the Russian Market, USMEF organized a major event on April 24, 2008, in the newly opened, upscale Holiday Club Hotel in St. Petersburg.
The venue brought together 70 hotel and restaurant professionals, leading chefs, trade journalists and importers. The chefs told USMEF that they were excited about the return of U.S. beef, and that they had already placed their first orders. SOKOS hotel chain master chef Kenneth Lindberg taught a master class and cooked five different dishes for the guests, utilizing U.S. prime quality ribeye and striploin cuts. His praise of U.S. beef quality attributes and versatility was a ringing endorsement for U.S. high-quality beef, and the master class was a major success.
Several trade publications interviewed Chef Lindberg and Maria Kulakhmetova, USMEF manager in St. Petersburg for articles that will appear in May, and the event was broadcast on the Business TV channel.
Japan
Overview: Prior to the discovery of BSE in the United States, U.S. beef exports to Japan in 2003 totaled 375,455 metric tons (827.7 million pounds) valued at nearly $1.4 billion. Japan’s beef imports increased slightly (1.5 percent) in 2007, totaling 486,628 metric tons or 1.07 billion pounds. Australia maintained an 82 percent market share despite a 3.35 percent decline in volume. Imports from New Zealand declined 10.6 percent, accounting for 7 percent of Japan’s total imports. U.S. imports regained ground to reach 7 percent of Japan’s total import market share while Mexico captured 1.5 percent of total imports. Nearly 60 percent of Japan’s beef consumption is derived from imports.
Major Retailer Reintroduces U.S. Beef
More than 40 journalists were on hand. USMEF’s efforts to educate and convince Aeon to begin sales of U.S. beef bore fruit. One of the most conservative retailers in Japan, Aeon is actively using USMEF “We Care” promotional materials, and its endorsement will have a very positive effect on other retailers and consumers.
U.S. Deputy Chief of Mission Joe Donovan, representing the U.S. government, thanked Japanese consumers for their patience, trust, and support of the product. Many mothers and children ate samples, showing no reservations about eating U.S. beef.
Aeon will begin limited sales at 470 outlets across Japan on May 10.