South Korea | U.S. Pork Restaurant Promotion Begins In October | To increase...

South Korea

U.S. Pork Restaurant Promotion Begins In October

To increase sales of U.S. pork in the foodservice sector USMEF is conducting a month-long competition involving 53 restaurants from three parent companies.

Each restaurant will create a special dish featuring U.S. pork and promote it for one month. The store with the highest sales will receive a trip to Hong Kong to see how U.S. pork is prepared more creatively compared to barbecue, which is how Koreans typically eat pork.

The sales competition will take place in October and to help the restaurants prepare, USMEF is providing an education session for participants to explain why U.S. pork is superior in terms of taste, safety, nutrition and versatility. This will provide wait staff information needed to confidently recommend U.S. pork dishes to restaurant guests. Each restaurant will leave with quick cards and information materials that wait staff can use to answer consumer questions.

Restaurant guests who order the featured U.S. pork dish during the competition will receive an apron protecting against any spills. The aprons will feature the USMEF and U.S. pork logos along with the restaurant logo.

Each participating location will submit sales data midway through the competition period to let each store see how they are doing and to encourage friendly competition among locations during the last two weeks of the competition.

Winners will be selected according to the volume of U.S. pork they sell among the stores in their geographical region.

South Korea is the fifth largest market for U.S. pork and pork variety meat. Through June, export volume is 53,485 metric tons valued at $127.4 million, a 16 percent increase from the same time last year.

South Korea

U.S. Pork Restaurant Promotion Begins In October

To increase sales of U.S. pork in the foodservice sector USMEF is conducting a month-long competition involving 53 restaurants from three parent companies.

Each restaurant will create a special dish featuring U.S. pork and promote it for one month. The store with the highest sales will receive a trip to Hong Kong to see how U.S. pork is prepared more creatively compared to barbecue, which is how Koreans typically eat pork.

The sales competition will take place in October and to help the restaurants prepare, USMEF is providing an education session for participants to explain why U.S. pork is superior in terms of taste, safety, nutrition and versatility. This will provide wait staff information needed to confidently recommend U.S. pork dishes to restaurant guests. Each restaurant will leave with quick cards and information materials that wait staff can use to answer consumer questions.

Restaurant guests who order the featured U.S. pork dish during the competition will receive an apron protecting against any spills. The aprons will feature the USMEF and U.S. pork logos along with the restaurant logo.

Each participating location will submit sales data midway through the competition period to let each store see how they are doing and to encourage friendly competition among locations during the last two weeks of the competition.

Winners will be selected according to the volume of U.S. pork they sell among the stores in their geographical region.

South Korea is the fifth largest market for U.S. pork and pork variety meat. Through June, export volume is 53,485 metric tons valued at $127.4 million, a 16 percent increase from the same time last year.